It might be a little late to start up a full-fledged holiday marketing strategy from scratch, but if you’re looking for some last-minute insights and tweaks to your current social media marketing campaign, The Shelf’s got you covered with their new Holiday Marketing infographic.
Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.
So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics . Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer?
Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he’ll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.
These days, customer testimonials have become standard practice for nearly all business models. From big time investment firms to sellers on Amazon, everyone’s looking for a blurb letting know why you should trust their service. Customer testimonials serve several applications that will boost your business’s success. We will go over these uses and how you can solicit them from customers.
Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase. Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115%...
Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.
People don’t buy from faceless companies, they buy from people. As such, it's important to develop your personal brand - in this post, Bryan Kramer offers some tips on building your professional profile.