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Marketing

February 08, 2016
On average, people encounter 20,000 brands every day. That’s 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder. These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We’ve reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn’t enough. You’ve got to stand out. But how?
February 08, 2016
Determining the kinds of branded content your brand should create can be perplexing. This infographic from Feldman Creative aims to provide some guidance to help you make informed decisions when selecting types of branded content to create.
What Types of Content Should You Create? [Infographic] | Social Media Today
February 08, 2016
Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money.
33 Free Social Media Marketing Tools for Small Business Owners
February 08, 2016
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.
February 06, 2016
In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.
Will Your Content Make a Difference? | Social Media Today
February 06, 2016
As digital marketing continues to evolve, marketing in the momen t is becoming increasingly important for business success. In this post, Brett Relander outlines three steps that brands of all sizes can undertake to improve their real-time marketing response.
Real-Time Marketing Moments - Making Them Work for Your Brand | Social Media Today
February 05, 2016
If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, also overwhelmingly watch the Super Bowl for ads. Brands, pay attention.
Gender busting the super bowl
February 05, 2016
During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.
February 05, 2016
Today’s smartphone-toting consumers are relying on new ways to find local businesses, which may include recommendations from social networks, customer reviews social-local apps like Yelp, retargeted ads from business websites previously visited, and increasingly, opt-in push notifications containing mobile coupons and promotions triggered by beacons and geofences from nearby businesses.
What is Proximity Based Marketing? | Social Media Today
February 05, 2016
Most app developers have high hopes for their creations. Independent app developers, in particular, often expect their app to receive thousands of downloads soon after its release. And why wouldn’t they? If their idea is good enough, surely people are going to rush to download it?

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