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Marketing

July 19, 2016
Which is better, offline or online marketing? To better outline the benefits of both, Colour Graphics have created this new infographic.
Online vs Offline Marketing - Where Should Businesses Invest Their Budgets? [Infographic] | Social Media Today
July 18, 2016
Snapchat is the trending app of the moment, and marketers everywhere are looking for a way in. This infographic looks at 8 ways to use the platform for advertising purposes.
8 Ways to Advertise on Snapchat [Infographic] | Social Media Today
July 17, 2016
Pokemon GO has been a phenomenon unlike any we've seen for some time, and brands are looking to get in on the action. Here are some tips on how your business can get involved.
Using Pokémon GO for Local Marketing | Social Media Today
July 16, 2016
A loyalty program is a great way to nurture current customers and increase sales, and social media can be a great companion tool for such an initiative.
Boost your loyalty program with social media
July 15, 2016
After you've written your blog post, the real work begins - here's a list of 11 crucial content distribution tips to help boost the reach of your work.
11 Key Strategies to Help Boost Shares of Your Content | Social Media Today
July 15, 2016
Facebook CEO Mark Zuckerberg envisions that Facebook will soon be totally dominated by video content. And the data shows he's right - but what does that mean for your marketing efforts?
Facebook Will Be Mostly Video in 5 Years: Here Are 4 Stats to Prove It | Social Media Today
July 14, 2016
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
5 Reasons Successful Brands Use Influencers in Marketing
July 14, 2016
Somewhere along the way, the digital marketing field has lost sight of the true value in marketing.
experiences
July 13, 2016
Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
4 Lessons Learned from the Explosion of Pokémon GO | Social Media Today
July 13, 2016
How much does content marketing cost and what factors do you need to keep in mind? In this post, Barry Feldman outlines some of the most common factors.
Content Marketing Costs to Help You Budget Wisely | Social Media Today