Join author and speaker Shel Israel for this webinar as we discuss predictions for trends and changes to come in social marketing in 2016 and how to use these predictions to shape your social strategy. Secure your spot here!
Luxury fashion brands are on the edge of a very interesting momentum. What was once the most avant garde exclusive circle, now seems an “affordable” and playful garden for the general public. But is it really the case?
How is Google fine-tuning its search algorithms? How can your brand keep ahead of the pack by anticipating or responding to these changes? An infographic from Executive SEO Inc. explores the way SEO has changed in the past year.
Reputable SEO companies can’t guarantee first-page rankings, especially for highly sought-after and competitive terms. That's because they don’t know the inner workings of Google’s ranking algorithm, they can't predict what and when algorithm changes are coming, and they don't know what the competition is up to.
Many people believe that blogs are meant only to drive people to your website. While making your website more searchable is a reason for having a blog, it is not the only reason to have a blog. You also want people to read your blog to get information about your industry. You people to connect with you on a more personal level that might lead them to buy from you eventually. You want to build your credibility in the field as an expert . You want to build trust with your customers. And, you want to build name recognition with your potential clients and customers. Brand awareness is an end result you want to get from blogs.
You've hired a marketing agency or are at least considering it. That's great; it means that you can see the business value in investing in marketing activities. That's no easy first step, especially for a traditional B2B business that relies heavily on its sales team. That said, it's important that you discuss what you are looking for from an agency and compare that to how they operate and add value. This isn't just a one-time conversation either. Relationships with external vendors need to be managed on an ongoing basis, so make sure you're communicating what you need from each other to do the best work you possibly can.
The big December marketing push is around the corner. But there’s no need to panic. You’ve still got time to build the kinds of lead-generating marketing campaigns that will give your brand momentum well into the new year — and beyond.
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. After all, whether by fate or design, we find ourselves working in a fast-growing field where our skill sets are currently highly sought after, and are expected to be in even greater demand in coming years.
A new infographic from Google looks into the where, when, and why people actually get out of their homes to go shopping on the most annoying shopping day of the year, noting the important fact that Google's data isn't just relevant to shoppers, but to stores and advertisers as well.