If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, also overwhelmingly watch the Super Bowl for ads. Brands, pay attention.
During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.
Today’s smartphone-toting consumers are relying on new ways to find local businesses, which may include recommendations from social networks, customer reviews social-local apps like Yelp, retargeted ads from business websites previously visited, and increasingly, opt-in push notifications containing mobile coupons and promotions triggered by beacons and geofences from nearby businesses.
Most app developers have high hopes for their creations. Independent app developers, in particular, often expect their app to receive thousands of downloads soon after its release. And why wouldn’t they? If their idea is good enough, surely people are going to rush to download it?
Few, if any, other aspects of branding pack the visceral power of color. When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. If you really think about color's role in the marketplace, you will see its potential. To demonstrate what I mean, take a quick quiz:
Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it’s done. The good news is that now, everyone is invited to play.
Every Super Commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.
Your email signature is a key aspect of your digital identity - k eeping it clear and concise is of utmost importance. This infographic from Cloud Solutions breaks down the key elements of a great e-mail sign-off.
Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising . But email marketing only works if recipients actually open your messages. If recipients click the delete button – or worse, the mark-as-spam button – it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?
Lunar New Year is one of the most celebrated events in the world, with billions of people taking part in festivals to mark the occasion across the globe. And given social media’s rise to prominence in our engagement and interactive processes, it’s interesting to see the part social platforms are now playing in the wider connectivity of the celebration.