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Marketing

May 19, 2016
Millennial consumers are taking over the market place, and if you want to reach them, you need to understand where they're coming from, and why that matters.
How to Speak Millennial: A Gen Y Customer Service Guide | Social Media Today
May 19, 2016
So what's the ROI of social media marketing? While the metrics will vary, social media does provide the most cost-effective way to reach your audience with your marketing message.
How Social Media Marketing Stacks Up Against Traditional Advertising | Social Media Today
May 18, 2016
UGC marketing platform Offerpop has created a new infographic which seeks to help brands better understand how they can use user-generated content to best effect.
How to Connect with Consumers via User-Generated Content [Infographic] | Social Media Today
May 18, 2016
While there's plenty of advice on how to boost your follower counts, one of the more important elements to consider is why social media was invented in the first place: to establish real, meaningful connections.
A Reminder: Social Media is About Being "Social" | Social Media Today
May 18, 2016
Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?
How to Develop Your Influencer Network | Social Media Today
May 18, 2016
Looking for the best ways to promote your new blog post? Here's a listing of eight ways to get your content in front of more readers.
8 Extra To-Dos for Better Content Distribution (With Examples) | Social Media Today
May 17, 2016
Looking to up your Twitter marketing strategy? This guide from contributor Brand Gains looks at the details of how to maximize your Twitter campaigns.
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May 17, 2016
While overall traffic is obviously a key indicator of your website's performance, there are several other factors you should look to track via Google Analytics.
Top B2B Website Metrics to Monitor Using Google Analytics
May 17, 2016
Citation building is an important part of any local SEO strategy - in this post, contributor Isabella Andersen explains why.
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May 17, 2016
What does the path to better organic SEO look like? Contributor Jeff Rum explores the search engine landscape in this post.