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Marketing

August 28, 2016
Bloggers can be an extremely valuable source of brand promotion. Here are some tips on how to connect and work with blog stars.
Power to the Blogger: Why Consumers and Businesses Can’t Afford to Ignore Them | Social Media Today
August 27, 2016
In case you hadn't heard, mobile optimization is important, especially considering the amount of search activity which now occurs via mobile.
Mobile_Optimization
August 26, 2016
Planning, creating, and publishing website homepage content presents the most difficult - and important - decisions a digital marketer must make.
20 Ideas for Your Website Homepage Content [Infographic] | Social Media Today
August 26, 2016
What is influencer marketing and how can you use it to advantage? Onalytica's Joe Fields offers his thoughts in this post.
10 ANSWERS TO COMMON INFLUENCER MARKETING FAQS
August 26, 2016
In a new podcast, Jorgen Sundberg speaks with Kimberley Harcombe of Vodafone UK to get the inside scoop on the company's employee advocacy program, which is called "Go Social".
How Employee Advocacy Rings Up Engagement for Vodafone [Podcast] | Social Media Today
August 25, 2016
Influencer outreach can get more complicated than you might think. These tools will help you make sense of the process.
11 Awesome Tools for Hassle-Free Influencer Outreach | Social Media Today
August 25, 2016
Many people don't feel like they have the skills or experience to blog, but there are content options that everyone can explore.
What I Say To Clients Who Have “Nothing To Write About” | Social Media Today
August 23, 2016
To boost your e-mail campaign performance, e-mail list maintenance is a "must-do" process.
Email List Hygiene Best Practices to Curb Unsubscribe Rates | Social Media Today
August 23, 2016
To ensure your influencer marketing campaigns are effective, you need to ensure you're tracking the right metrics.
How to Track the Results of your Influencer Marketing Efforts (and Why You Should) | Social Media Today
August 23, 2016
Many businesses have a content strategy in place, but fewer are putting equal focus on distribution and outreach.
4 Powerful Social Media Outreach Tactics | Social Media Today