Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.
The big December marketing push is around the corner. But there’s no need to panic. You’ve still got time to build the kinds of lead-generating marketing campaigns that will give your brand momentum well into the new year — and beyond.
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
A new infographic from Google looks into the where, when, and why people actually get out of their homes to go shopping on the most annoying shopping day of the year, noting the important fact that Google's data isn't just relevant to shoppers, but to stores and advertisers as well.
So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics . Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer?
Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he’ll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.
Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase. Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115%...
Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.