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Marketing

January 16, 2017
In the coming years ad agencies and brands will need to adapt permission marketing in order to become influencers in their own field and develop content that people would like to follow instead of skip.
From Skip to Follow. How to Go Viral with Permission Marketing | Social Media Today
January 14, 2017
Co-creation and collaborative marketing can be an effective way to boost your brand presence. Here's how it works.
January 13, 2017
What do the top content marketing predict well see in 2017? Contributor Joei Chan sought to find out.
2017 content marketing predictions
January 13, 2017
Data-driven marketing has the potential significantly improve your outreach process - when used correctly.
3 Big Reasons to Invest in Data Driven Marketing | Social Media Today
January 12, 2017
Contributor Larry Kim provides some great, data-backed insight into how to maximize your online campaigns in 2017.
The 10 Best Online Marketing Strategies to Make You a Unicorn [Infographic] | Social Media Today
January 12, 2017
If your Facebook Page is not producing the results you want, here are five tips to help.
5 Steps to Fix a Failing Facebook Page | Social Media Today
January 11, 2017
By studying what's not working for your competitors, you can improve your social media marketing efforts without having to learn from your own mistakes.
Competitor digital marketing mistakes
January 11, 2017
Social media management is about much more than just posting content. Here are six core responsibilities of an effective social manager.
social media management
January 10, 2017
Tracking your offline conversions is a crucial element of your digital marketing strategy.
Track_Offline_Conversions
January 09, 2017
If you're seeking inspiration for your 2017 campaigns, here are two examples of campaigns that worked in 2016.