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Marketing

May 20, 2017
Conducting a social media audit is an essential element in optimizing your strategy. Here are some key tips and notes to keep in mind.
Social Media Audit Using Channel Analytics from Talkwalker
May 19, 2017
Facebook Live offers great opportunity for exposure - but brands need to approach it in a serious and professional manner.
8 Tips to Help You Harness the Power of Facebook Live | Social Media Today
May 19, 2017
Self-serving bias is a psychological trait which sees us take credit for wins and assign blame for losses. And it's important to understand in order to develop.
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts? | Social Media Today
May 19, 2017
Combining on and offline experiences can be a great way to generate more online buzz.
May 18, 2017
There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.
best types of social media ads
May 18, 2017
Social is becoming more pay-to-play, but organic engagement is still important.
Woman on Facebook via Desktop Device
May 18, 2017
If you're looking to generate more engagement with your social presence, here are some simple tips to implement.
4 Simple Ways to Improve Your Social Media Marketing Strategy | Social Media Today
May 16, 2017
Here are some key tips to help maximize your social media marketing efforts.
5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns | Social Media Today
May 16, 2017
Re-freshing your blog can be a great way to get more readers and inspire contributors.
3 Reasons Why It’s Time to Redesign Your Company Blog | Social Media Today
May 14, 2017
While short-form content gets a lot of focus, there's still a lot of value in longer, more informative posts.
Yes, Long-Form Content Still Works — Here’s Why