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Marketing

May 24, 2017
Local businesses often fail to capitalize on opportunities by overlooking some simple marketing elements.
Local Business Marketing Tips
May 23, 2017
There's much more to e-mail marketing automation than 'set it and forget it'.
Set it Bt Don't Forget It: How to Use Email Marketing Automation | Social Media Today
May 23, 2017
Influencer marketing is evolving beyond celebrities - and its important you understand the latest shifts and opportunities.
May 23, 2017
Establishing a consistent brand voice is a key element of developing a cohesive social media strategy.
Two microphones laying on wooden table
May 20, 2017
Conducting a social media audit is an essential element in optimizing your strategy. Here are some key tips and notes to keep in mind.
Social Media Audit Using Channel Analytics from Talkwalker
May 19, 2017
Facebook Live offers great opportunity for exposure - but brands need to approach it in a serious and professional manner.
8 Tips to Help You Harness the Power of Facebook Live | Social Media Today
May 19, 2017
Self-serving bias is a psychological trait which sees us take credit for wins and assign blame for losses. And it's important to understand in order to develop.
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts? | Social Media Today
May 19, 2017
Combining on and offline experiences can be a great way to generate more online buzz.
May 18, 2017
There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.
best types of social media ads
May 18, 2017
Social is becoming more pay-to-play, but organic engagement is still important.
Woman on Facebook via Desktop Device