For the week of November 16 – November 22, 2015, U.S. brands and properties captured 71.5 million total actions (likes and retweets) from tweets published on Twitter during that time period. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking...
Was your last social media campaign a success? It’s a question that many marketers and PR professionals think about but it’s not always that easy to judge. With so many brands, organizations and media outlets competing for attention online – especially leading up to days like Black Friday – creating powerful marketing and PR campaigns and tracking them effectively is an increasingly critical component of digital strategy.
The risk of advertising moving online is that the ad is no longer a physical object. Instead it is a bunch of ones and zeros, and it is therefore much more vulnerable to thieves and hackers. Well duh. But it still hasn't really sunk in just how great a risk digital advertising actually could be.
For the week of November 9 – November 15, 2015, U.S. brands and properties captured 605 million total actions (likes, shares, comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in this ranking.
As much as names like Pandora and Spotify dominate the conversation about music streaming services, they, along with almost every other service, are dwarfed by YouTube. And now YouTube is looking to further dominate the field with its release of a new app, YouTube Music.
What can copyright owners learn from Bitcoin , that most talked about digital currency no one really understands but everyone wants to be in on? Well, two words: Blockchain technology - a public ledger that permanently records online activities.
“The digital revolution in higher education has already happened. No one noticed,” writes Clay Shirky in a recent piece on Medium. Shirky’s article first argues that online education has already become a norm in the United States. And then he argues that the reason it has become common is that for...
Workplace technology is important to internal collaboration. According to an article by Jessica Miller-Merrel, social media has “changed the way we engage, innovate and collaborate internally as well as externally. Add in the growing millenial workforce who are flexible and technology savvy in direct contrast to their Boomer bosses, and you have one conflicted and crowded workplace.”