Is an Employee the Same as a Customer?

Chris Heffer
Chris Heffer Social Selling and Inbound Marketing Consultant, Freelance

Posted on May 19th 2012

Is an Employee the Same as a Customer?

A strange question you may think. If you are the leader within an organisation you should read on.

The comparison I am trying to make is between an employee who loves their job and a loyal customer who loves your company.

A loyal employee will be the one who comes to work and loves every minute of it. They are someone who feels so glad that they have the job. They can’t believe somebody actually wants to pay them to do something they love so much. They tell their friends how great it is to work where they work.

A loyal customer is someone who is a user of your products/services. They do business with you, not because you are the cheapest or have the best product on the market, but because they believe in you and your company. They will still continue to be your customer even if you put the prices up, screw up or occasionally let them down . They tell their friends how great it is to do business with you.

A loyal customer and a loyal employee both believe what you believe. They are proud to do their bit to become part of something far greater than they could ever achieve by themselves.

As a leader within an organisation, you need to be able to tell your customers and employees what it is that you believe in and what motivates you to do what you do. If you cannot clearly articulate why you do what you do, then how can you expect to have any loyal customers or employees?

Your turn

What is your why? Why do you do what you do? What do you do to maintain loyal customers and loyal employees?

 

Chris Heffer

Chris Heffer

Social Selling and Inbound Marketing Consultant, Freelance

 &   Evangelist - Shifting business away from trying to sell to helping people buy. Previous:  &  Learn more about me here

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Comments

Great article! You have really given us a lot to think about here. Employees are like customers sometimes and managers and business owners do need to learn to define who they are and what they are about.

 

When looking at employees as sports betting owners can have a brand new perspective on how to handle them and treat them at times.

Every employee that you provide something to, is your customer.

In my case I was head of Service Excellence.  This meant that every single person in the company was my customer, as well as my company's customers (the ones that pay for the service).

You need to treat each the same and with the same amount of respect.