The 10 Keys To Optimizing Twitter Engagement

Vishal Pindoriya Sr. Marketing Analyst, Sendible

Posted on December 4th 2012

The 10 Keys To Optimizing Twitter Engagement

Like with any social network, posting doesn't equate to readers, click-throughs or subscriptions. Posts have to engage and grab the reader.Image

Twitter is slightly different, however, with it's limitation to 140 characters. This restriction becomes a guideline for successful posts if viewed correctly and analysed properly.

  1. Engage, don't post. It doesn't take much thought to schedule a tweet 3 times per day announcing your latest post. Not that this is wrong or bad, but it should be the minority of your tweets, not all of them.
  2. Conversations go both ways. “Listening” to your social network is the not-so-secret key to optimal engagement. The only effective and efficient way to do this is with good software for social media management. Otherwise you either don't have the time to do it properly or you don't have any traffic to measure.
  3. Your site and your brand are not the same. Make sure that you are promoting your brand more than your site. Your brand will follow you everywhere, not just on your domain.
  4. Be focused. Your posts should be varied and interesting, but make sure that your central message stays focused on drawing followers to your brand.
  5. Know what your brand is.  Building on the back of the last tip, before you can focus your posts, you have to make sure that your brand is focused. You can't be a jack-of-all-trades and be authoritative.
  6. Give them something. When you are an authority, people want to know what you know. Tips and resources in your field will help to build your clout.
  7. Respond. Leaving remarks or questions unrequited or unanswered sends the message that you don't care. Say thank you, answer the question, give them info, and do it promptly.
  8. Leave room. If you want your tweets read and retweeted, keep them under 120 characters. This leaves room for a comment at the beginning or the automatic “RT @********” . Research shows that tweets from 90-118 characters are the most likely to be retweeted.
  9. Sprinkles get attention, storms make folks run inside. Sending 85 tweets per day all but ensures that they won't be read. For most, 5-10 per day is perfect, spread out and varied. If you are engaging enough, you might push 20 per day successfully.
  10. Be consistent. Twitter is a process, not a check mark on a list. You need to engage people daily, regularly. If you want to go buy a TV, you know that Best Buy will be there when you get there. People want the same consistency and trust from any brand.

Vishal Pindoriya

Sr. Marketing Analyst, Sendible

Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging. Sendible is the easiest way to grow and build your brand online and is a one-stop-shop for all your marketing needs.

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Posted on December 5th 2012 at 10:08PM

These are great tips for getting involved with your Twitter page.  Be sure to engage with your followers; don't just tweet things and never reply when followers ask questions.

Posted on December 6th 2012 at 2:39PM

Guys Im really starting to see the quality of posters slip and damage credibility. The author of this article on Twitter has 20 followers, 0 updates, and 13 Kout score. How can you expect real practitioners to take him or this article seriously? How can one give this any weight? As someone who considers themself an expert (10,000 hours plus) in social media, how can you expect me to give any credence to such a post. #qualitydrop

Posted on December 6th 2012 at 5:48PM

Hi, Mr. Boar (or can I call you Wild?).

Thanks for pointing this out. We do try to keep the quality and credibility high but some content does slip by that is not sufficiently researched or otherwise backed up by experience. I don't know how many 10,000 hour experts write for us and we don't hold that up as a standard, but I agree we shouldn't publish experienced-based information where there is little experience.

Would you care to write something for us to publish?



Posted on December 7th 2012 at 2:17PM

Mr. Figallo,

I'm disappointed how quickly you chose not to stand up and defend Mr. Pindoriya. Let's face it, he was being bullied. I believe the term we're looking for is "cyber-bully", is it not?

At last count, somewhere close to 650 individuals have "liked", "approved" or "shared" Mr. Pindoriya's article. That's outstanding! That suggests another several thousand have read it approvingly in silence.

WildBoar comes along and-- bam! Shoots the Messenger.

"How can you expect real practitioners to take him or this article seriously? #qualitydrop" That's intended as an insult, it's intended to cut him down. And for what? For his lack of Twitter followers, lack of posts, and a low Klout score. Can you think of anything more "high school"? How ridiculous!

(As Mr. Pindoriya replied, those numbers were inaccurate anyhow, but that would miss the point.)

We must recognize a bully, and not condone his or her actions. WildBoard just came in here to push people around, and rain on the parade of an article that many people appreciated.

Best regards,

Stephen D. Forman, Senior VP

Long Term Care Associates, Inc. @ltcassociates


Posted on December 7th 2012 at 2:50PM

Point taken, Stephen. Thanks for pointing that out and I'll be more reflective next time something like this comes up.


Posted on December 7th 2012 at 4:17PM

That's awesome, Cliff.

I couldn't ask for anything more.

Best regards,

Stephen D. Forman, LTCA


Posted on December 9th 2012 at 10:30PM

Why are you surprised about Cliff not standing up to defend the author? He recognized that there are 2 sides of the coin to every argument. I simply pasted the author's name in twitter search because I enjoyed the article adn was shocked at the result I found. I am not here to push people around and think it's perfectly valid to question people's experience. It's the internet and anyone can publish anything, and it's up to the readers to keep up a standard of quality. Keeper if high standards? Yes. Cyber bully? No. I accept the author's rebuttal about his corporate account being more representative of his online experience and apologized for any interpretation of rudeness, but you have to also understand that a reader of say a top notch ballet blog would not find it acceptable of someone with no ballet experience began writing specialized articles bnout ballet. 

Nathan Boarman

Posted on December 7th 2012 at 7:33AM

Hi Wild Boar,

I think you’re mistaken. If you look at the Twitter account I operate, @Sendible, you’ll see that we have thousands of followers and a high Klout score. The Facebook Page I manage has several thousand Facebook fans at

Hope that in some way gives some credence to the insights given in this article and others that I post.

I’d welcome an opportunity to discuss your insights on social media to build upon my knowledge.