- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
10 Masterful Methods of Storytelling
Posted on June 6th 2014
“No, no! The adventures first, explanations take such a dreadful time.” -Lewis Carroll
One of the benefits of being a professional copywriter is that I spend my day telling stories. Some stories capture attention in the first sentence: "It started with a sock monkey and half a rotisserie chicken." Others take a bit to get into, but have an immediate payoff: "He suggested the karaoke bar and I thought it was a good idea...until we pulled up to the club and the valet asked us if we had good car insurance. Turned out, he was a car thief."
When we think of stories, we typically think of books - "Once upon a time..." and "They all lived happily ever after." The truth is, though, that stories are more than just words on a page. Here, then, are ten masterful methods of storytelling that will help you answer the two questions I get asked most often are: 1) How do you tell a story? and 2) Where do you start?
Sometimes, a story doesn't require words. A beautiful series of images, perfectly detailed, can tell the story on their own and engage the reader. Just look at cartoons - animation that gives life to an image and has the ability to tell a story without spoken text.
Words! Look at all of them, there on the page...hanging in the space between...creating scenes and fueling drama, harnessing laughs. Amazing.
Get your audience involved. Musical instruments, sound effects, dance - whatever it takes, allow your audience to interact with the story.
Videos are human, dynamic, attention-grabbing, and tell stories within stories. We watch, captured. Audio, too, allows us to experience through all five senses.
If you're telling a story to a group of six year olds who love dinosaurs, then add a bit to it where they're all riding around on stegosauruses - use their names, their characteristics. Adding a little bit of personal detail to the tale completely engrosses and engages the audience because, suddenly, they're a part of it.
The whole point of a story is to tell it, to share it. Jump on social media and tell the world!
Phones, computers, tablets, pagers - if it can convey text and/or images, it can share a story. Remember that when you're wondering how to relay your Big Fish tale to Grandma Sue in Florida.
Stories provide entertainment, which gives others inspiration. They may aspire to go out and do what you did, which may lead them to act on an adventure...leading to an entertaining story of their own, which they share. It's a cycle and it begins with a conversation.
Did you buy a bottle of Hennessy and proceed to have the most amazing night of your life, leading to the biggest set of entertaining stories you've ever told? Marketing. Right. There.
If you're sharing your stories online, are people finding them? Are they sharing them, as well? How can you tell? I'm recommending my colleague, Jon Barnes' post on defining success in content marketing at ADG Creative's Brain Juice blog as a way to find metrics that suit your needs best.
So...now that you've got a place to start...go out there, make some stories, and share them! I can't wait to hear the first one.