Sep 22 Posted 4 years ago
I know you're just trying to draw people into your blog and make yourself more relevant, but I don't care, I'm writing a lengthy response. Don't be upset.
Let me see what I can take away from your post here. From the 'Pillars of Social Media' page I will break them down in response solely to this article:
1. Presence: This is a non-issue on this article. Solely because the way you've described it in the article, it is solely having a presence on specific networks. Well, in this article, you're only measuring analysis on one platform, Facebook; this metric is not relevant because if they didn't have a presence, you would not include them. Also, 'Completeness' is subjective - and also a non-issue for the "top accounts" you've described on this post. Finally, 'initiating interaction' is not 'Presence', that's engagement.
2. Audience: This is barely a metric. The only issue is if they have no audience. This is because you're measuring the amount of people who have followed, without consideration to why they follow - if they were incented to do so, or the like. This is not important right now.
3. Engagement: most important factor in your pillars.
4. Buzz, as someone who tracks social media professionally, I know this is extremely difficult, especially when you're segmenting this among only one platform; one platform which almost everybody has restrictions on their profile availability - and thus, you cannot access all of their post data. This is a half-assed metric if you're really measuring solely Facebook.
So essentially you should really be looking at Engagement and Audience (as a pre-defined number, such as "all pages in analysis need to be over x number of fans").
If you looked at that, and base it on the publicly available PTAT number, as compared to the total number of followers, you've find out that the "top pages" from the 70 most popular facebook pages (by total fan count) are:
1. Walmart (7.93% engagement, average PTAT of 1.613,466)
2. Disney (2.53% engagement, average PTAT of 1,021,255)
3. Coca-Cola (1.94% engagement, average PTAT of 987,286)
4. Target (4.07% engagement, average PTAT of 772,383)
5. Samsung Mobile (4.38% engagement, average PTAT of 520,595)
6. MTV (1.97% engagement, average PTAT of 728,909)
7. Burberry (2.15% engagement, average PTAT of 315,661)
8. Red Bull (1.71% engagement, average PTAT of 523,816)
9. Victoria's Secret (1.69% engagement, average PTAT of 331,528)
10. Converse (1.15% engagement, average PTAT of 390,938)
What about those ones you had listed?
1. Facebook (0.49% engagement, average PTAT of 352,670)
3. YouTube (0.54% engagement, average PTAT of 345,604)
9. Starbucks (1.12% engagement, average PTAT of 357,782)
10. Oreo (0.78% engagement, average PTAT of 221,223)
Of the top 10 Facebook Pages by fan count, you selected 9 of the top 10 in this list. Just because they have a large reach doesn't mean they are effective.
Sep 21 Posted 4 years ago
Coca cola always the best Facebook Fan Page. The rest come and go.
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