April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Sep 7 Posted 1 year ago
If you are ready to brand yourself or your business, you need to have a clear understanding of what developing a brand actually involves before you really get started. Your brand-development process should always follow these major steps:
Do your research
Position your product or service
Write your brand definition.
Develop your name, logo, and tagline.
Launch your brand.
Manage, leverage, and protect your brand.
Realign your brand to keep it current.
Sep 2 Posted 1 year ago hallo i would like to learn the best tactics that i would use to write a good proposal to persuade prominent clients to advertise on a radio station.