May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 27 Posted 1 year ago
contenting marketing for B2C marketers are not too different from those for B2B marketers. Hence, this process can be applied similar manner.
One area that remains basic is that the customer should always be considered in planning and executing content.
Doing this will ensure that complex solutions are easily simplified!
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