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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker line up that included names from King.com, appsavvy, RackSpace, Adobe, and Woobox, Media Bistro's AllFacebook Conference in San Francisco delivered just that.
Two solid days of Facebook best practices, best known methods, and ROI.
But one presentation approached social marketing from another, more polar angle: social media failures. To learn what doesn't work, is equally valuable to the marketing practitioner who is learning what does. To understand why, and how to avoid duplicating such an approach, is nothing short of priceless. That's what made Kevin Mullett's day one presentation so engaging.
What Kevin lacks in a more flashy, name-befitting hairstyle, he delivers in his comprehensive marketing observations. His major themes are these:
That's hardly an adequate summary, as much as it is a taste of what's in store. You'll just have to read it all, yourself. Mullett's Top 10 Social Media Failures (and my thoughts on each) are below: