Jan 30 Posted 2 years ago
Hi Peter – Thanks for the comment. I absolutely agree that script writing can be an art, and particularly for more involved productions, it can be critically important that the script is tight. In the context of a low budget self-produced video, however, I think it can be beneficial for even inexperienced scriptwriters to try their hand at it rather than attempting to figure out the story they’re trying to tell with the camera rolling.
Jan 29 Posted 2 years ago
Some great points here. However, I think script writing is an art form in itself and shouldn't be left to anyone that isn't experienced in this area. It can be really costly to correct if you get it wrong at the editing stage or after the video has actually been published. There's a blog post all about this topic here.
May 21, 2015A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Whe...
May 19, 2015One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your c...
April 30, 2015Has your manager demanded to know your tweet-to-sales ratio? If you're on the front lines of social, you know that ROI can be a thorny issue...
April 30, 2015Social business comes with many best practices and pitfalls. But practitioners in regulated industries such as healthcare, pharmaceuticals,...