Jan 30 Posted 4 years ago
Hi Peter – Thanks for the comment. I absolutely agree that script writing can be an art, and particularly for more involved productions, it can be critically important that the script is tight. In the context of a low budget self-produced video, however, I think it can be beneficial for even inexperienced scriptwriters to try their hand at it rather than attempting to figure out the story they’re trying to tell with the camera rolling.
Jan 29 Posted 4 years ago
Some great points here. However, I think script writing is an art form in itself and shouldn't be left to anyone that isn't experienced in this area. It can be really costly to correct if you get it wrong at the editing stage or after the video has actually been published. There's a blog post all about this topic here.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...