Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
10 Things Your Business Will Regret Doing On Twitter
Posted on September 3rd 2013
Say social media marketing and you have to say Twitter in the next breath. Today, if your business is serious about growing, reaching a huge market and keeping current and prospective customers engaged, it needs to have a presence on Twitter.
In this post, we cover 10 things your business shouldn't be doing if it wants to reap all the touted benefits of Twitter marketing:
- Not having a twitter account: Don't have a Twitter account yet? People are talking about your business on Twitter and if you aren't there to hear them, rest assured there are others. Lots of people are taking their complaints to social media, to an audience that will listen and form their opinions about your brand. You don't want that. Create your Twitter account asap - today's as good a day as any.
- Ignoring fans: Do you take your followers, fans and their thank you tweets for granted? Don't. They are complimenting you on a public platform and a gracious brand will be remembered forever.
- Ignoring complaints: Do you take the ostrich approach when someone complains about your services on Twitter? Sticking your head in the sand won't make their tweet go away, it will only portray your business in a very bad light. Reply to them, try to solve their issue - if you can't, put them in touch with someone who can.
- Not following back: Is your business account on Twitter not following anyone back? Following too few accounts on Twitter is considered snobbish. The Googles and Facebooks of this world can get away with it, the rest of us can't. Be nice, follow back your followers.
- Not tweeting: If you don't tweet, why did you create a Twitter account in the first place? Your followers are following you because they want to hear what you have to say, so say something - be not afraid.
- Cross posting: Twitter and Facebook are two different social networks and what works on one will not work on the other. As far as possible, avoid cross posting from Facebook to Twitter and vice versa.
- Only promotional tweets: "Buy our wonderful product, it is amazing, fantabulous, gobbledygook" - the easiest way to get unfollowed by all your followers. Keep promotional tweets about your product to a minimum.
- Auto DMs for no reason: Most people consider Auto DMs spam. Best if you don't send them. However, if you should, try to think of creative reasons why. Are you running a campaign where you give your new followers something in return for their follow - a 25% discount coupon maybe?
- Retweeting compliments: Are all your tweets retweets of compliments your users give you on Twitter? You may want to seriously rethink your Twitter marketing strategy.
- Managing to get hacked: Forgetting to take simple precautions (setting a strong password, not sharing it unnecessarily, not clicking on spam links etc.) can cost you dearly. Getting your account hacked will not only ruin the account itself, it will also ruin your reputation. How many users will trust you to keep their data safe after such an incident?
Is your business already committing these mistakes on Twitter? Avoid regret, correct them now. Do you know of any Twitter marketing mistake businesses commonly make? Share them in the comments below.