10 Tips for Better Facebook Status Updates [INFOGRAPHIC]

Pam Dyer Marketing Director, SolutionsIQ

Posted on August 6th 2013

10 Tips for Better Facebook Status Updates [INFOGRAPHIC]


How do you increase Facebook engagement? Write better status updates.

10 social status update tips 10 Tips for Better Facebook Status Updates [Infographic]Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.

The team at ShortStack — makers of a tool that helps users create Facebook pages and add contests, sweepstakes, video, and more — produced the infographic below. It offers these 10 tips that will help your Facebook status updates stand out from the crowd:

  1. Post an interesting fact. If you’re sharing a blog post or an online article, create a status update that features the piece’s most interesting fact or statement to stir reader curiosity and encourage click-throughs.
  2. Share a tip. Begin the post with the word “TIP!” This makes your status update stand out in your fans’ News Feeds. 
  3. Endorse content. Add an endorsement when you share someone else’s content or status update to change the way users react to a post.
  4. Don’t always ask a question. You don’t always have to ask your fans what they think. Mix it up!
  5. Inspire action. Post an image and include an ask such as, “If you’re on Pinterest, feel free to repin!” This usually results in pins and likes.
  6. Tell users what to expect. If you’re posting a video or linking to a blog article that’s on the long side, set your followers’ expectations by telling them exactly how long it is so they know what they’re getting into.
  7. Add a “P.S.”. In email marketing, adding “P.S.” at the end is a proven and effective way to grab the readers’ attention. Test using a “P.S.” line in a few status updates and see if it improves engagement.
  8. Use short links: Instead of copying and pasting a long URL into your status update, use a link-shortener like Bit.ly to make your post briefer and more likely to be shared.
  9. Use images with text.  An online tool like PicMonkey will help you add the right HTML description to your images, which improves SEO.
  10. Ask users to comment. Use a give-to-get approach — e.g. ask your fans to share their Twitter handles with you and promise that you’ll follow them back. Comments are worth more than likes in Facebook Edgerank, which improves the likelihood that your post will be featured in your fans’ News Feeds.

facebook status update infographic 10 Tips for Better Facebook Status Updates [Infographic]



Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama, which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. Her content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.

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Posted on August 6th 2013 at 8:02AM

Relevant and points well said

However, adding Polls on Hot current topics with an interesting controversial image also get fan followings on facebook to interact in a better way. May be through it, one can have sleeping users to participate in too.

Posted on August 6th 2013 at 3:05PM

You're right, Gagan -- polls also improve interaction. See my post about Facebook Edgerank for more ideas ...