April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 4 Posted 1 year ago
Kaile, I agree with your class discussion. I would have enjoyed that discussion!
Feb 3 Posted 1 year ago
Great tips Mr. Ray! Marketers definitely need to reconsider some of their marketing tactics. Today in one of my marketing classes we were able to voice our opinions about different companys on social media. Most of our discussion was centered around the fact that many people think that during the Super Bowl, marketers were trying to hard to be in other people's conversation when they didn't really have value to add to the conversation. It seemed as if they just wanted to get the brand in another tweet for consumers to see.
Great post, thanks for sharing!