10 Ways to Encourage Customer Ratings and Reviews

Paul Chaney
Paul Chaney Internet marketing consultant, freelance writer and author, United States

Posted on December 26th 2012


According to Nielsen’s "Global Trust in Advertising and Brand Messages" report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers said they trust recommendations from friends and family above all other forms of advertising. From an ecommerce perspective, there are a number of benefits to using consumer-driven ratings and reviews. They provide reassurance to the customer during the decision making process, relieving them of insecurities they may otherwise have. They also help customers find products that best fit their needs and help guarantee a more satisfying shopping experience. 

Original article

Paul Chaney

Paul Chaney

Internet marketing consultant, freelance writer and author, United States

Paul Chaney is an Internet marketing consultant focused on content marketing, social media and social commerce. He is also a freelance writer, popular speaker and author of four books on the topics of business blogging and social media marketing:

Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill in 2006.

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley in 2009.

The F-Commerce Handbook: 10 Secrets to Unlocking the Sales Potential of Facebook, published by McGraw-Hill in 2012.

The Social Commerce Handbook: 20 Secrets to Turning Social Media Into Social Sales, also published by McGraw-Hill in October 2012.

Paul provides Internet marketing and social media consulting and training services to small and medium businesses, advertising agencies and non-profit organizations. His expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives.

Paul sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute andSmartBrief on Social Media. He is a feature writer forPractical Ecommerce on the topic of social commerce and is Associate Editor of Social Commerce Today, a leading blog covering the topic of social commerce.

Paul is a sought after speaker on the topic of social media marketing. Since 2005, he has led numerous business blogging and social media workshops, including the first ever such seminar to be held in Asia. He was also invited by the U. S. Department of Commerce to lead a series of social media workshops to business people in the Ukraine.

Paul is a Technical Editor for Pearson and Wiley publishing and has worked on many of the For Dummies series books related to blogging, SEO and Internet marketing that have been written to date.

He was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.

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