Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
10 Ways to Get More Pinterest Followers
Posted on January 28th 2014
Pinterest is quickly becoming one of the most powerful social networks on the scene. Increasing your activity and knowing the tricks to get more Pinterest followers is important.
If your product is targeted towards women then it is crucial to have an online presence on Pinterest. Pinterest is the now the 3rd most popular social network and the 16th most popular website in the US. Not only does Pinterest rate very high in Google search, it's also very popular, drives a ton of traffic and is very positive in nature.
5 Things You Should Know About Pinterest
1. 47% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest. (via Search Engine Journal)
2. Pinterest grabs about 41% of e-commerce traffic, which is 4% more than Facebook. (via ReadWriteWeb)
3. Pinterest generates more than 400% more revenue per click than Twitter and 27% more than Facebook.
4. Crafts, recipes and quotes reign supreme on Pinterest. But fashion and wedding pins are right up there.
5. Pinterest pins have a half life of over one week. Facebook posts receive half of their reach in 80 minutes. On Twitter it's even shorter at 5 to 25 minutes. (via Search Engine Journal)
Whether you are a Pinterest power user or just getting started these tips will help you grow your following and build a stronger presence.
10 Ways To Increase Your Pinterest Following
1. Follow Others
This is the first thing you should do but you want to make sure the people you are following are related to you. Don't go about following everyone. You will be better off with a targeted following when it comes to click-throughs and repins.
2. Comment On Pins
Pinterest is a community and the bottom line for community members to bond is to have conversations. Comment on other's pins and add to the conversation. Where there is conversation, there is community.
3. Repin Others
This is a good way to get noticed by other Pinterest users. By repining their content you are telling them, "hey, I like your stuff, let's be friends." It also gets your repined content in the overall category pool and if people like it, they are likely to follow you.
4. Connect Your Pinterest Account To Facebook
By connecting your Pinterest account to your Facebook account you achieve a few things. The first thing is you get notified when your friends join Pinterest and they'll be notified that you are a Pinterest user. This is a good way to grow. It also grows your presence by sharing your pins on your Facebook page which can open you up to a brand new audience and let your followers and fans know you are active on Pinterest.
5. Add Pinterest Follow Button To Your Site
This is a no-brainer. When people come to your site you want to make sure they know you are on Pinterest. I often go to a site and open all of their social pages and follow them. As a consumer or a fan, it makes me feel more comfortable that this company is social.
6. Add Pinterest Widget To Your Site
You can also showcase your Pinterest pins on your site. This is a great way to show people a bit of your Pinterest style.
7. Share Your Pins On Twitter
Does your Twitter following know you have a Pinterest? It's likely that they don't if you don't share your Pins there. If you are a super pinner, I'd be careful about how much you Tweet from your Pinterest page, but once in a while to let people know is a good idea.
8. Join Group Boards
Group boards are a great way to meet new people. You can collaborate on a common board and get to know new people who are interested in the same things you are. This is also a good way to increase your repins.
9. Run A Contest
I love contests. A Pin It To Win It contest is a great way to make sure people follow you. After all, they have to follow you in order to be considered. It's also a great way to get a lot of your product in the Pinterest world.
10. Be A Curator
By being very targeted you are more likely to have a targeted following. To be a good curator you need to pin a lot. When you pin a lot your pins come to the front page of the category pages and your own feed. Keeping your name out there is important for your social media following. Consistency is key.
How do you grow your following?