#SMTLive today!

10 Ways to Get Your Customers Talking

Breaking the ice is tough. If you've ever attended a networking event or tried to strike up a conversation with an attractive stranger, you already know this. But while years of practice have hopefully honed your in-person people skills, creating connections online isn't always as easy. If you're a business owner, good communication is especially crucial – because without it, you miss out on valuable feedback and branding opportunities. You don't want to be an Internet wallflower, do you? It's time to learn how to get your customers talking. Here are ten things you can start doing right now:

1. Social Q&A. Customers can use social Q&A tools through services like TurnTo to explain why they bought a product or to ask questions and get feedback before they do. Added to your site, this tool inspires interaction and boosts conversion rates at the same time.

2. Tweeting Back. Your Twitter account shouldn't be a one-way conversation. Engage your followers by responding to anyone who mentions your name, and reach out to specific users by asking them questions like: “Which of our lipsticks would you wear most this summer?”

3. Video Feedback. Plenty of YouTube users with massive followings would be happy to do a video review of your product in return for free samples. Video reviews are a great way to give customers a more detailed look at your product, and thanks to YouTube's bustling community of commenters, they trigger discussions too.

4. Customer Community. Online forums give users a place to meet and interact. Create a forum based around your brand and add other topic sections related to your field or the interests of your target audience. Then invite your customers to get in on the action. Watch the community grow.

5. Facebook Reviews. Facebook may no longer have a review tab for business pages, but there are plenty of apps out there to help you achieve the same end. You can even create a photo album of specific products and encourage customers to share their thoughts and experiences there.

6. Search Directories. If your business has a physical address, your directory listing on Google and similar sites allows customers to submit reviews. When you discover that a search site led a new client to you, encourage that client to return to the site and leave a review. When you do, you won't just get feedback – you'll boost your search engine rankings too.

7. Enable Comments. Horse manure, adult diapers, trampolines – no matter what you sell, your site should always have a blog. Write engaging blog entries, and be sure to conclude some of your posts with questions. Basically, you'll be asking your readers to leave a comment in reponse to your post. It's a great way to get a discussion rolling.

8. Survey Incentives. Follow up with buyers after they check out and ask them to take a quick survey. Keep it short and offer an incentive – like a promo code for 10% off their next purchase. If they raise concerns in your survey, shoot them an email to continue the conversation and learn more.

9. Quizzes and Contests. Procrastinators find online quizzes hard to resist, and who doesn't love free stuff? Use brand-centered quizzes and contests to get feedback, gain social media followers and raise your Klout all at once.

10. Scavenger Hunt. A fun way to get users to explore your site is to send them on a virtual scavenger hunt. Have them search for a specific product, image or phrase on your website, and offer them a prize when they find it. This is one game that really gets people talking.

We aren't all born social butterflies, but even the most socially awkward among us can learn to spread our wings. If your attempts at sparking conversations online seem to fall flat, try something new. Give a few of these ideas a go and see if they don't break the ice with your customers. But be warned – while these methods work wonders for an online business, they don't always translate to real-world situations. In other words, when it comes to your dating life, skip the scavenger hunts. 

Join The Conversation

  • Jun 30 Posted 5 years ago aliciaranchtraille

    Hi Erin,

    Sorry, it's two LL's! aliciaranchtraiLLe (at) gmail (dot) com - I just emailed you, though!



  • ErinCNelson's picture
    Jun 29 Posted 5 years ago ErinCNelson

    Hi Alicia, 

    That's great you would like to contribute. I tried to send the link to the email above, but received an error message. Here is the link to the forum: https://exploreb2b.com/topics?by_locale=en

    Let me know if you have any questions (erin [at] exploreb2b [dot] com) and feel free to contribute more than one piece if you have the material (and/or time).

    Look forward to reading more from you in the forum. 




  • Jun 29 Posted 5 years ago aliciaranchtraille

    Hi Erin,

    Thanks for your comment! I'm definitely interested - can you email me at aliciaranchtraile (at) gmail (dot) com? Thanks again!


  • Jun 26 Posted 5 years ago Amanda Risius

    These are all excellent ideas! I especially like the idea of doing a video review in return for coupons or some kind of promotion. Videos are a great way for other customers to see the product in action as well get real user feedback. At Octadyne Systems we like to use Facebook as a way to offer fast customer support for those that might have just have a quick question.


  • ErinCNelson's picture
    Jun 26 Posted 5 years ago ErinCNelson

    Hi Alicia - excellent post! Your writing is sharp, helpful and direct. Right now we are running a forum on content marketing in which leaders in the industry are sharing their ideas through written articles. I think an article such as this one could benefit our readers, as well as give you audience feedback. If you are interested in contributing, let me know and I will send you the link. 


    P.S. Your Twitter handle is great :) 

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...