10 Ways Your Business Can Use Valentine’s Day on Social Media [Daily Dose]

jcsocialmarketing
Julia Campbell Principal, J Campbell Social Marketing

Posted on February 14th 2012

10 Ways Your Business Can Use Valentine’s Day on Social Media [Daily Dose]

Daily Dose – Social Media Tip of the Day - 

 10 Ways Your Business Can Use Valentine’s Day on Social Media

 

Love it or hate it, Valentine’s Day is upon us! Consumers worldwide are expected to spend over $14 billion this year on candy, chocolates, stuffed animals and the like.

Despite what you may think, cupid-themed marketing is not just for restaurants, florists and jewelers.

There are many types of businesses that can use this sweet holiday to build their online communities and customer base.

Here are 10 tips to use the holiday in your Internet marketing plan, no matter your business type:

1)      Change your logo and/or avatars - Add a cupid or a heart to your regular logo and/or avatar, and post that on your website and social media profiles. It’s a cute, inexpensive way to create goodwill and get a smile.

2)      Send virtual valentines to your most loyal customers, or hand them out when people come into your store/location.

3)      Be humorous! Valentine’s Day is not just about love and romance. Find some humorous anti-Valentine’s Day cares at someecards.com and  expect some laughs!

4)      Show love to a local charity. Ask people to post pictures of hearts or homemade valentines on your Facebook page and donate $5 to a local charity for each heart posted.

5)      Have your online community take a quiz or a poll, and increase interaction with a short survey (for example, ask: Chocolates or Flowers?)

6)      Share cute statistics leading up to the holiday (for example, 52% of men propose on Valentine’s Day, and 53% of women will dump their boyfriends if they don’t get a gift!)

7)      Share unusual and unique gift ideas. Get ideas from Pinterest and from Google Search.

8)      Share links to blogs and news articles relating to Valentine’s Day cooking, recipes, attire, decorations, crafts – anything you think your readers and fans will enjoy and share.

9)      Have your social media community share their best and worst memories of Valentine’s Day!  Host a contest for the most romantic, the most touching, the most awkward, etc., memory. Pick a winner in each category and give them a special prize.

10)   Have your customer service plan ready and be prepared for action! If you are inviting more engagement and interaction, you need to be able to respond to people in a timely fashion. Have at least two people monitoring comments and posts 24/7 on your social media profiles – people who can answer questions and who have a kind demeanor.

 

jcsocialmarketing

Julia Campbell

Principal, J Campbell Social Marketing

I help nonprofits get more from their online presence - more awareness, more money and more impact. 

See Full Profile >

Comments

plebel
Posted on February 10th 2013 at 6:09PM

Julia, 

Love the ideas you have given businesses to interact on Thursday.  Love it or hate it, Valentine's Day is coming fast and so are all of the social media uploads that will most likely consist of pictures of roses and candy, tweets about the gifts boyfriends and husbands gave, and even the anti Valentine's Day celebrators who will tweet negative conotations about the day and how they are so happy they are single.  It's the perfect time for businesses to catch their consumer's eye! 

I really enjoy number 4 and 9.  Turning Valentine's Day into a day of giving to charities is fabulous! I like your idea about uploading hearts, but you could also appeal to those who don't have a significant other.  "Don't have a special someone? Then share the love with your favorite charity today!" Either way, it's perfect and gives anyone the warm feeling of giving back on the day that is most associated with love! Number 9 is so humorous! I love hearing funny and sweet stories about Valentine's Day and taking the time to post about a co-worker's experience can really make the customer's or followers connect with your business.  They too may have an experience they want to share, or just like knowing that there is hope for love.  

Even though most people enjoy celebrating Valentine's Day it's sad to know many also do not.  Therefore, businesses have to be careful to not make their marketing too mushy and loose the attention from those who may not be the happiest on that day.  That's why it's important to balance out the humor and the romance.  Or, you could share pinterest ideas for all of the above.  Gifts for your love, recipes for Valentine's Day, Things to do on Valentine's Day when you aren't in a relationship, buy yourself a treat today, Best chocolates, ecards, etc.  That way all people will be happy on that day!

It's crazy how social media can really capture people's emotions.  Especially on Valentine's Day when emotions are running high.  Businesses that use this holiday and other to their advantage will have a leg up with their target markets.  Discounts, coupons, or how to's can be great for retailers to share that day.  Businesses that have clients can send cards to show their support and continuing the relationship.  Everyone wants attention on that day and everyone deserves it.  With social media it is easier to share and reach out to people and give the heartfelt acts of kindness to anyone and everyone who wants and needs it!

 

Great post, and businesses should follow this!

jcsocialmarketing
Posted on February 10th 2013 at 6:53PM

I love your comments, especially about reaching those who may not have a special someone. Great points. Thanks so much for your comments!