April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Feb 10 Posted 2 years ago
I love your comments, especially about reaching those who may not have a special someone. Great points. Thanks so much for your comments!
Feb 10 Posted 2 years ago
Love the ideas you have given businesses to interact on Thursday. Love it or hate it, Valentine's Day is coming fast and so are all of the social media uploads that will most likely consist of pictures of roses and candy, tweets about the gifts boyfriends and husbands gave, and even the anti Valentine's Day celebrators who will tweet negative conotations about the day and how they are so happy they are single. It's the perfect time for businesses to catch their consumer's eye!
I really enjoy number 4 and 9. Turning Valentine's Day into a day of giving to charities is fabulous! I like your idea about uploading hearts, but you could also appeal to those who don't have a significant other. "Don't have a special someone? Then share the love with your favorite charity today!" Either way, it's perfect and gives anyone the warm feeling of giving back on the day that is most associated with love! Number 9 is so humorous! I love hearing funny and sweet stories about Valentine's Day and taking the time to post about a co-worker's experience can really make the customer's or followers connect with your business. They too may have an experience they want to share, or just like knowing that there is hope for love.
Even though most people enjoy celebrating Valentine's Day it's sad to know many also do not. Therefore, businesses have to be careful to not make their marketing too mushy and loose the attention from those who may not be the happiest on that day. That's why it's important to balance out the humor and the romance. Or, you could share pinterest ideas for all of the above. Gifts for your love, recipes for Valentine's Day, Things to do on Valentine's Day when you aren't in a relationship, buy yourself a treat today, Best chocolates, ecards, etc. That way all people will be happy on that day!
It's crazy how social media can really capture people's emotions. Especially on Valentine's Day when emotions are running high. Businesses that use this holiday and other to their advantage will have a leg up with their target markets. Discounts, coupons, or how to's can be great for retailers to share that day. Businesses that have clients can send cards to show their support and continuing the relationship. Everyone wants attention on that day and everyone deserves it. With social media it is easier to share and reach out to people and give the heartfelt acts of kindness to anyone and everyone who wants and needs it!
Great post, and businesses should follow this!