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You’ve got it going on with your keywords. You’re ranking high. The traffic is coming now. Web-a-palooza. Party time. Cha-chiiiiiing.
Not so fast Master Webmeister. It seems visitors are bugging out before they click a single thing.
This buzz-kill problem is called “bounce” in web speak. I call the culprits “website conversion killers.” You probably couldn’t care less who calls what what. It’s simply infuriating to see your incoming traffic come and go like lightning bugs.
You want visitors to click and stick.
After being involved in the creation of websites since—well—since websites were created, I’ve come to recognize the website mistakes that discourage new business prospects from getting into the website or getting any closer to becoming a customer. I’ve written about them on my blog, "The Point," and also in an article at Convince and Convert, but now I’d like to present the ugly truth about the web’s leading conversion repellents in a new infographic.
I hope you like it and I hope you share it too.
A great big thank you to the talented designer Marco Giannini, whose work is showcased here at www.infograficanimata.it
Review the entire list and make sure your website has zero conversion repellents.
• Define conversion
• Make the website clean
• Connect with keywords
• Nix the jargon
• Foster credibility
• Offer helpful content
• Inspire interaction
• Embrace social media
• Make the site easy to search
• Direct the visitor
Barry Feldman operates Feldman Creative and provides clients content marketing strategies that rock and creative that rolls. Barry authors "Content Marketing Minds" here at Social Media Today and has recently been named a Top 40 Digital Strategist by Online Marketing Institute and one of 25 Social Media Marketing Experts You Need to Know by LinkedIn.
Barry recently released a comprehensive strategic workbook "The Planner for Growing Your Business with Effective Online Marketing." If you would like a piece of his mind, visit Feldman Creative and his blog, The Point. Find Barry on Google+.