Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
11 Reasons I Won’t Follow You on Twitter
Posted on February 3rd 2013
There are probably dozens if not hundreds of reasons some people on Twitter won’t follow others. Here are my Top 11 reasons.
I won’t follow you if …
1. You don’t have a Twitter bio: There may be a good reason, but I can’t imagine what it is. It takes 30 seconds to say something about who you are. The same thing goes if you don’t have a geographic location. It does not need to be specific: city and state or city and country will do just fine. Of course, if you have something to hide … that too is reason enough not to follow you.
2. You don’t have an avatar: The generic "egg" icon just tells the world you haven’t made the time to get a small picture or symbol out there … or, again, maybe you have something to hide.
3. Your account is locked: You may have good reasons to lock your account (or, again, maybe you have something to hide), but how am I supposed to keep track of whose content I can retweet and whose I can’t? If you want to be that private I have to wonder why you’re on Twitter.
4. You have been on Twitter for less than a month: Unless there’s a history of activity I suspect all Twitter accounts to have a.) hidden agendas or b.) be the accounts of people not fully committed to being part of the Twitter community … yet. This might be hard on newbies, but I know of too many newbies who set up an account, tweet a few times and then go silent.
5. You don’t tweet regularly: You don’t have to tweet every day, but if you’re only tweeting once or twice a week (or less) the chances are I will miss your tweets and we really won’t interact at all. So why bother?
6. You have nothing to say or share: We have all seen the accounts where people build large follower numbers and in three months on Twitter have only tweeted a few dozen times to let the world know "It’s raining here now" or "Just made a killer burger." Really? Is this adding value for anyone?
7. You follow way more people than follow you: You may just be desperate to build a large online following. You may have even purchased followers. Either way you concern me.
8. Your profile and tweets reveal you are mostly on Twitter to sell: I get stuff pushed on me in plenty of other ways. I don’t need Twitter to feel like a selling channel.
9. Your tweet history is full of self-promotional words or links: If your tweets are full of "I" statements and the things "you" want to sell or promote, then "you" clearly missed the memo that Twitter is supposed to be a social medium. "You" don’t need me to follow "you." All "you" really need is a mirror so you can admire the view. See Commandment No. 1 in 10 Commandments for Social Media.
10. You are promoting porn, gambling or other vices: ‘Nuff said. If I wanted this stuff I’m pretty sure I could find it on my own.
11. You are a business and only ever tweet about the business: As much as you love your business and think everybody else should too, I’m sorry I just don’t care. If your business doesn’t have a human face I’m outta here. Having said that, I will admit to connecting with social causes and the organizations that support them. That at least seems more in the spirit of social media.