11 Social Media Tools and Online Platforms I Use

Isra Garcia
Isra Garcia Digital transformation advisor and new media analyst, IG

Posted on November 14th 2012

11 Social Media Tools and Online Platforms I Use

 11 Herramientas Social Media y Plataformas Online que UtilizoSome time ago I published the social media toolkit for adventurers, [Spanish link] a selection of tools and platforms that are an essential part of the social web and others which are specifically related to social media. This post is an update and enlargement on that post, with some tools I consider to be very relevant in carrying out important work in social media, the social web and online projects in a professional, productive, efficient way that yields results.

Some of the tools or platforms below aren’t necessarily part of the social media, but the way they are implemented and used can have direct or indirect results in them. Even if they don’t have a direct effect, they can still be useful. That’s what really matters: that they have a role to play and that they can help you get where you want to go.

I use most of these tools, not only for me but also for the projects we work on with partners and friends. I recommend them to everyone around me.

Social Media Tools and Online Platforms

Scoop it!: content curator platform organised by topics. This is the opposite of traditional models where people “curate contents”. In this case, Scoop It! does it for you. It is ideal to build a community of “content curators” sharing ideas that matter to you.

- Timely: created by flowtown, which has been acquired by Demandforce. Have you ever wondered whether your tweets are ever read? Is a certain time of day better to publish them? Timely analyses your latest 199 tweets and discovers the best moments for publishing. You can use this information to programme your tweets and to become smarter as your number of followers grows. The more you use it, the more perfect it becomes. However, a few months ago, they announced that the service wouldn’t be accepting new subscriptions, here.

Storify: ideal for storytelling. Storify will help you create stories through “content curators”. It categorises, classifies and groups all types of contents into stories you can create. Tweets, links, videos, pictures, text. Simply drag & drop to create a story, organise and share it.

Buffer: an efficient tool that automatically publishes tweets (and posts on Facebook and LinkedIn) at the best time of day to reach as many people as possible. They also have an App for smartphones and tablets and a plug-in for your browser, which makes it simpler and faster to use.

Mention: tool to monitor communications and the social media. It sets up alerts and informs you about any new mention of your brand in real time. It even includes a translator to overcome any language gaps, which is a common source of problems when you hire a professional monitoring tool.

Infogr.am: it creates amazing graphs and charts in a matter of minutes. A useful tool to prepare an analysis, presentation, report or study. An excellent way to present information.

Twylah: carry out marketing with Twitter and build personalised pages for companies, agencies, SMEs, celebrities or charity organisations. It will help you get more followers and mentions, increase engagement, improve your results and the actions carried out by your public. Twylah transforms your tweets into a fanpage. You can show your tweets with different themes and in different categories. This service also works alongside Buffer for better results.

Workflowy: an organisational productivity tool that makes your life easier and much simpler, faster and direct to organise, group and classify tasks, processes and procedures. This is an incredibly useful way of taking notes, making lists, collaborating, brainstorming, planning and structuring in general.

Rescue Time: this is one of my favourites and one which gives me the best results. A personal analysis service that shows you how you use your time from the moment you start up your PC or laptop and provides tools to help you be more productive. It helps you establish productivity comparisons on how, how much and where you use your time and conclusions to improve it.

Mindnode: an adaptable tool focusing on brainstorming and designing mind maps. Its minimalist interface makes it easy for anyone to focus on generating and connecting ideas. If your ideas expand, so does Mindnode. It may even reorganise the mind maps you create as different ideas arise.

Omnigraffle: Mac software to create diagrams, graphs and visual representations. It can be considered the Mac counterpart to Project or Visio in Windows. Quite resourceful, most of the concepts I’ve created were born using this tool.

Evernote: What’s left to be said about this tool! I work in it, 90% of what I produce is within this platform. Presentations, books, ideas for posts, projects, travel details, accommodation and calendar, shared folders, collaborative work, shared files, business information, press kits, audio notes, pictures, documents, reports, training plans, tasks, studies, graphs, resources. All of this and more is what you can manage within Evernote. Add to this how easy it is to transfer and store information and synchronisation between my iPad, iPhone and Mac!

Prezi: a revolution in the world of presentations. Much has happened since I first used it in September 2010. I still remember people’s faces at my second conference as speaker. Prezi is a visual solution for presentations based on zoom effects and cloud storage. This tool has evolved considerably and now offers many other options. The only handicap is you’ll no longer be original if you use Prezi as everyone is using it now. In my case, I combine Prezi (15%), SlideRocket (15%) and Keynote (60%) for my presentations, but Prezi is a sure shot because it offers something different, fresh and dynamic to any presentation.

What other tools would you recommend or include in this list? Any other application I should be using? Why?

Photo credit: entrepreneur

Isra Garcia

Isra Garcia

Digital transformation advisor and new media analyst, IG

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 290 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. He actually advises Ushuaia Beach Hotel, named as number one most technological-adavanced hotel in the world.

His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution, Ultraman and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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Kent Ong
Posted on November 15th 2012 at 12:16AM

Thanks for sharing all the platforms and tools. :)

Isra Garcia
Posted on November 15th 2012 at 2:27AM

My pleasure Kent. I'm glad it helps. Thnaks for the comment.

Luís Costa
Posted on November 15th 2012 at 4:41AM

Great article. Thanks for sharing your tools and platforms, Isra.

Isra Garcia
Posted on November 15th 2012 at 9:26AM

Thanks Luís. This is why we are here. Rock on.

Mathias Bü
Posted on November 17th 2012 at 10:03AM

I really like keeeb. It's better than Evernote and Pinterest. Private Boards are possible without restrictions like at Pinterest. Team Boards are also possible and you can arrange Keeebies together. It's really cool and still improving.

Isra Garcia
Posted on November 19th 2012 at 6:23PM

Thanks for the recommendation Mathias, we will try and see what happens. Thanks again.