April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 21 Posted 1 year ago
Thanks for the feedback, Avtar.
At DigitalSherpa, we provide content marketing & social media marketing for the (micro) small business industry. Their level of understanding in this space is novice, at best. So, with that, our content is focused on the beginners, the laggards. While I agree that there may be a few more "advanced tips" that could fit into this piece, the idea was to provide early-stage tips for page owner that, literally, just started their page. Which is why the post is titled and written as such. If you've ever dealt with micro small business owners, then you know how the 'crawl before you can walk' expression rings true.
Jan 21 Posted 1 year ago
Unfortunately - this article added nothing special for me in terms of a takeaway. This is the 100th article that I've seen that gives tips like "Ask a question" etc. People in social media are well aware of these. Further, "tips" like "Respond quickly" and "Say Thank You" shouldn't really count because they're common sense really, I don't think social media marketers need to be given that advice.
Again "Answer a question from a customer" and what not - I mean, of course they would! Isn't that the point in a business having a Facebook page? And please don't say that this article is meant to be a "refresher course" or a "checklist" - we have ENOUGH of those already.
The fact of the matter is simple. It's hard to come up with new content and new advice on social for marketers. We shouldn't resort to these "gimmicky" articles that re-hash what has already been said a thousand times. Someone like you, who is a Director of Content Marketing and Social should be giving a lot more advanced advice, and advice that isn't commonly heard. Perhaps talk about campaigns that you've built, why they were successful - things like that.
Please don't take my comment in the wrong way - but it's true.