April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 15 Posted 2 years ago
As what KarmaCRM.com observed, in a tight economy, it is more important than ever to reach as many customers as possible. Using social media is a highly cost-effective way to balance the goals of a tight budget with improving customer relationship management (CRM). Using a variety of social media tools can help you build brand loyalty and grow your business even in tough economic times.
May 9 Posted 2 years ago
Don't forget the big ROI capability
Great blog but you are leaving out on of the most powerful ways of creating value through social media - corporate events and sponsorships.
Many of the Fortune 500 spent millions of dollars on events, venues or activities which can be very highly amplified through Facebook or Twitter if they create an ambient social media experience.
The success of the social media experience that Vail Resorts created at their mountains (EpicMix) is a great example, but just looking at what Facebook does at all their events, Harley Davidson did at Bike Week and Lexus will do next month at the US Open Golf Tournament. An event can be shared in real time (thanks to technologies like RFID and NFC) without the friction of using a mobile phone or tablet. Pictures are captured automatically with the wave of a tag or bracelet and then posted in real time on Facebook, for hundreds of people to see and engage with.
I wrote a blog two weeks ago about best practices around social media your readers might enjoy - and I'm happy to talk more if you are interested and want to see some case studies. Here is the blog http://www.dwinq.com/social-blog/bid/144300/The-cost-of-social-media-marketing
Here is a great example for Major League Baseball that ended up more BBC like than your average video (YouTube - http://www.youtube.com/watch?v=zTxjSP07JLU )
May 8 Posted 2 years ago
I would add as my favourite saying...
“The goal is not to be great at Social Media.
The goal is to be good or better at business
because of Social Media”