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12 Personas of Linkmas: How to Define and Engage Key Holiday Shoppers

How do you define, reach, and engage customers during the holidays? The answer to this ever-present question is often obscure, especially when a particular customer's digital and buying behavior is unclear or undefined...

Look no further than the "12 Personas of Linkmas" a public service announcement/digital campaign for business owners and digital marketers alike, which was created by digital marketing firm iAcquire. The series seeks to help marketers and business owners understand how to define, engage, and hook customers during the holiday shopping season. Armed with demographic, psychographic, and digital engagement data from Experian Simmons and Nielsen Data, your holiday sales could reach new heights with the help of the "12 Personas of Linkmas".

Check out eight of the 12 personas:

Stay tuned for the remaining Linkmas personas at, and make the last few days of the holiday shopping season merry and bright with the "12 Personas of Linkmas."

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