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Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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12 Personas of Linkmas: How to Define and Engage Key Holiday Shoppers
Posted on December 21st 2012
How do you define, reach, and engage customers during the holidays? The answer to this ever-present question is often obscure, especially when a particular customer's digital and buying behavior is unclear or undefined...
Look no further than the "12 Personas of Linkmas" a public service announcement/digital campaign for business owners and digital marketers alike, which was created by digital marketing firm iAcquire. The series seeks to help marketers and business owners understand how to define, engage, and hook customers during the holiday shopping season. Armed with demographic, psychographic, and digital engagement data from Experian Simmons and Nielsen Data, your holiday sales could reach new heights with the help of the "12 Personas of Linkmas".
Check out eight of the 12 personas:
- Darksoulslayer67 and Redneck Randy
- Bougie Brandy and Just Jake
- Wasteful Will and Social Suzie
- Preggers Patty and Brody Bro
Stay tuned for the remaining Linkmas personas at blog.iacquire.com, and make the last few days of the holiday shopping season merry and bright with the "12 Personas of Linkmas."