120 Marketing Tactics for Blogs [INFOGRAPHIC]

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on October 7th 2013

120 Marketing Tactics for Blogs [INFOGRAPHIC]

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. 

120 Marketing Tactics for New Blogs 120 Marketing Tactics for BlogsContent marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people feel loyal to your brand, and it helps you become recognized as a thought leader in your industry. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don’t merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.

5 steps for creating a successful blog

The key to successful blogging is creating content that your target audience wants to read. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals.

1. Understand your goals

It’s important to know what you want to accomplish and how you’ll measure your success. Do you want to promote new products and services? Are you trying to attract a particular target market? Would you like to create a community and foster engagement with your customers and prospects? Are you looking to improve your search ranking? Make sure you have a clear understanding of what you are trying to achieve before you start blogging, otherwise you risk disappointment.

2. Know your audience

Who are you trying to reach? Where do they spend time online? What do they want and need from a blog like yours? These data points should be the basis of your blogging strategy. All of your blog content should be written with your target audience in mind. If it isn’t, it can be detrimental — you run the risk of confusing your readers about your brand and breaking the trust they have in your ability to deliver articles they want to read consistently in the future.

3. Write with your readers in mind

Identify ways in which can add your unique voice to the discussion that already exists about your industry and brand. Determine your value proposition — a clear statement that explains how your product solves customers’ problems, delivers specific benefits, and communicates why people should buy from you instead of from your competition. Armed with this information, you can identify your niche and hype your differentiators by creating content around topics that offer special insights and and analysis not offered by other blogs.

4. Be consistent

Have you ever heard someone say, “If you don’t update your blog daily, there’s no reason for people to visit it”? Well, that’s not quite true. But it is important to post regularly so you can retain subscribers and attract new ones. When I started this blog, I posted 3 to 4 times a week because I had the time to do it. My current position at SolutionsIQ, a leading Agile services company, is a lot of fun but also very challenging, so my current cadence is one blog post a week. I’m thankful that I’ve been able to not only retain my audience, but grow it as well via social media and syndication. [Thanks for reading, everyone! :)] Being consistent helps you meet your audience’s expectations and create a place they trust and visit over and over. That consistency will reward you with reader loyalty.

5. Use marketing tactics to create visibility 

“If you build it, they will come” isn’t a viable blog marketing strategy. Promoting your blog is an essential element of attracting interest for your content, and thus for your products and services. Make efforts to create visibility for your content. Examples include making it easy for your readers to share your content via social media platforms like Twitter, Facebook, Pinterest, and LinkedIn; using social bookmarking sites such as StumbleUpon and Digg; and syndicating your content through RSS (Real Simple Syndication).

The gigantic infographic below from Digital Philippines is a treasure trove of tools, strategies, and tactics that will help you achieve blogging success.

120 Marketing Tactics for New Blogs infographic 120 Marketing Tactics for Blogs

120 Marketing Tactics for Blogs is a post by on Pamorama | Social Media Marketing Blog.

PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.

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Comments

pratikhjoshi
Posted on October 7th 2013 at 12:00PM

Hi,

First of i would like to say thank you for your valuble post for content promotions.

I would like to share some personal experience when i was doing work on scribd. I have posted 10 plus content over there which related to Travel (Hajj). I have checked my comp. content promotions work. I got few points that :-

My Contents are more good than thiers.

I have used good punching line for each topics.

I have Posted content with details informations for the particular topic after did good RnD.

 

 

I got good read there but not get it good followerd to engage with them.

 

Can you please let me suggest how to increase followers in scribd and anyother doucment sharing sites?

 

regards,

Pratik

navneetsau
Posted on October 7th 2013 at 7:04PM
Excellent article Pam. Thank you for sharing this huge collection of tactics. The inforgaphic is really interesting and informative for business marketers & owners to get in depth of marketing.
Jim Signorelli
Posted on October 8th 2013 at 1:22PM

Pam,

This is an amazing piece of work!!  Thanks. 

alexandriascott01
Posted on October 9th 2013 at 7:48AM

Be a unique online shopper and wealthy online entrepreneur. You can advertise your products with the help of social media or the internet. It is so much easier to convey people through the online marketing. It is best to advertise with a catchy and user friendly blogging effects.

For shoppers, online shopping is the easiest and most convenient way to shop. Imagine you don't have to go out from your own homes just to buy something in just one click you can easily purchase and order something. It is hassle free and it dies not consume most of your time.

Omilia Rubn
Posted on October 11th 2013 at 3:08PM

Great stuff. Thanks for sharing.

Neale Gilhooley
Posted on October 14th 2013 at 10:57AM

Hi Pam

Thanks for the article and including the infographic, it really does encapsulate so many point and issues. I'm writing an article about blogging promition and would like to include a link to this artle, I hope that is Ok?  I will have a look at your website too.

Regards

Neale Gilhooley

http://www.edinburghdesignconsultancy.co.uk

Sarah Hickman
Posted on October 21st 2013 at 3:20AM

Thanks so much for this great post! As I have recently started my own blog, I am always looking for new tips and advice to better it!

screenqueenB
Posted on November 6th 2013 at 8:52AM

Amazing post!  Its important for bloggers to remember that they are essentially a brand and not just communication in a vaccum.  The infographic is such a great tool to use when trying to leave no stone unturned in the promotion of a blog.  Thanks for the great tips!

lisasmith65
Posted on November 26th 2013 at 7:28AM

Really an awesome piece of blog, nice mixing of content and images. I really appreciate for the master piece.