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13 Best Twitter Practices to Follow


Did you know, 400 million tweets are sent out per day!

Yeah, to say the least Twitter can be an overwhelming social media platform to tackle.

How do you use Twitter as an effective marketing tool with all of those other tweets out there?!

While it may seem impossible to get your 140 character messages seen, this list of best Twitter practices will help and act as a good guidelines for developing an effective Twitter marketing strategy.

  1. Follow relevant people.  Find brands inline with your brand identity and follow relevant suggestions from Twitter. Don’t just follow everyone Twitter suggests and every celebrity name with a blue check mark next to it.  This doesn’t make for a relevant community. Do some research, aka read tweeters profile before you just click “follow”
  2. Follow back relevant fans. If someone likes your brand and isn’t a spammer or has an inappropriate profile, follow that person back! They’ll be glad you did. Furthermore, start engaging with this fan and who knows, maybe they’ll be a future customer!
  3. Thank relevant followers for following you. Try not to go overboard on this and try not to make it the same message every time.  I like to mix it up with a message relevant to the person following me. This will delight your followers and nurture the relationship you’re starting to build with them. For example, recently a tequila company started following one of my clients.  This was how we thanked them:
    best twitter practices
  4. Keep your tweets between 120 and 130 characters.  While tweets can be up to 140 characters long, this length is ideal so that people can retweet and add a comment.
  5. Only use one to two hashtags per post. Don’t go overboard with the hashtag use.
  6. Don’t FORCE hashtags.   If your brand has nothing to do with the new Jay-Z album that’s all over Twitter, do not force the #MagnaCarta hashtag. One, it has nothing to do with your brand and, two, when you capitalize on these trending hashtags there is often so much being said about that topic that your tweet will just get buried.  That being said if a trending hashtag does fit your brand and is relevant to a message you want to send out, don’t avoid using it.  It will show that you know how to capitalize on trending topics RELEVANT to your brand.
  7. Use photos. Using photos on Twitter does get more engagement.  I like to use photos as the follow up to the text of the tweet.  Writing a tweet that intrigues the follower to click through to see the photo.
    best twitter practices
  8. Speaking of photos- try to direct upload photos.  This can be difficult because it means you can’t preschedule your photo tweets.  When you use a tool like Hootsuite or, if you link from Instagram, those photos are not going to show up on your profile. In order to get the photos to show up on your profile (see below) tweet photos directly from the Twitter platform.
    best twitter practices
  9. Be aware of what happens when you hit “reply.” Often times replying to a tweet can be a great way to engage and further delight followers.  However, if in that reply you have a message that you want to reach your entire audience you need to be clever in how you reply.  Only people who follow both the person being tweeted at and the tweeter can see a reply. Therefore instead of replying and saying “@JoeSmith Thanks for sharing. Since you liked that you may also be interested in this blog post.” You can compose a new tweet from scratch and say something like, “Thanks for sharing, @JoeSmith. Since you like that you may also be interested in this blog post.” That way you are still delighting your follower but other followers will see the extended message there as well.
  10. Timing is everything. Do several tests to find when your tweets get the most engagement. After you find the best time of the day for you to post, try to schedule posts for that time. Then, for additional live engagement, go on and respond/ retweet during those times.  Generally I’ve found that 1pm to 3pm is an ideal traffic time. However, it may be different for everyone, so test, test, test!
  11. Linking. When using links, it’s best to put a link towards the beginning of a tweet. Furthermore, make sure you are using a shortened link.  Hootsuite has a builtin link shortening tool, but if you don’t use Hootsuite, is a great tool.
  12. Optimize your profile. Make sure your profile is relevant and full of relevant links and/or hashtags.  Both will help in directing interested
  13. Engage. This last tip may be the most important. Make time for real engagement.  Favorite tweets you like and are relevant to your brand. Retweet tweets your followers will enjoy. Add realtime content.  The more of a human the better the more people will connect with your brand.

Twitter can be an intense and overwhelming platform to tackle. Abide by these best Twitter practices and you will find you have an effective Twitter marketing strategy on your hands.

What other Twitter tips would you add to this list?

Join The Conversation

  • mleiter's picture
    Oct 2 Posted 3 years ago mleiter

    Glad you found it helpful, Maria!

  • mleiter's picture
    Oct 2 Posted 3 years ago mleiter

    Hey Jennifer-

    I generally avoid having your Facebook posts automatically posted on Twitter for a couple of reasons:

    1. People can usually tell it's automated.

    2. The context in which you post your contet for each platform should be different.

    3. There is a character limit on Twitter and not on Facebook. You don't want to have a tweet with only a part of the intedend copy.

  • Total Social Solutions's picture
    Sep 26 Posted 3 years ago Total Social So...

    What are your thoughts of having Facebook syndicating posts to Twitter?

  • Nydia_Danas's picture
    Sep 26 Posted 3 years ago Nydia_Danas

    I'm new to Twitter and I'm glad I found your article. Useful and relevant tips. I'm sharing this. Thanks

  • mleiter's picture
    Sep 26 Posted 3 years ago mleiter

    Thank you, Jen.  I'm glad you agree about the importance of actual engagement. Also, starting on social media by listening first is great advice!

  • mleiter's picture
    Sep 26 Posted 3 years ago mleiter

    You're welcome, Jenny. Glad they were helpful!

  • mleiter's picture
    Sep 26 Posted 3 years ago mleiter

    Thanks, Navneet.  Agreed- Twitter lists are awsome!

  • mleiter's picture
    Sep 26 Posted 3 years ago mleiter

    Thanks, Adam!

  • jenpicard's picture
    Sep 25 Posted 3 years ago jenpicard

    Great article, Melissa! I'm working on a presentation for some colleagues right now, and had to bring myself back to the beginning - this has all the great starter information, along with some useful tips and tricks. So many people don't know that you can't begin a tweet with an @mention if you want your entire audience to see it.

    I also love that you included engaging as a best practice - so many people want to use social media to broadcast. I talk about this in my article on social media lead generation do's and don'ts: Social media is intended to be social – meaning it’s a conversation between you and your community. Start off on social media by listening, and find the topics that your audience is interested in. Once you have a firm grasp of the types of conversations that take place on each network, begin contributing to them.

  • Jenny Chawla's picture
    Sep 23 Posted 3 years ago Jenny Chawla

    That's great post Melissa! You gave me wonderful, clear and quicky guide. Thank you for these helpful tips.

  • navneetsau's picture
    Sep 23 Posted 3 years ago navneetsau

    Thank you Melissa for sharing such an interesting article. Its pretty amazing list of twitter marketing tips which gives clear idea of what to do and not to do in twitter to get business on higher level through twitter. I think another great option you have missed here is "twitter list". Twitter list is very helpful tool for me. It helps me to manage my twitter profile in an efficient manner.

  • RadamBrown's picture
    Sep 22 Posted 3 years ago RadamBrown

    Great post Melissa! I really like that it sums up many of the key/foundational Twitter tips!

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