May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 25 Posted 11 months ago
These are some great guidelines for avoiding some common web design mistakes. It does take some effort to come up with a great design but if you have done your research and have good skills.
Dec 22 Posted 1 year ago
Nice article, Zsolt!
You hit many points perfectly. The points about Complicated Navigation and Slow-loading Pages resonate very deeply with me. Many sites are either so complicated that I can't find what I'm looking for (or worse, when I have no idea what the site's purpose is), or it is so laden with images that it takes forever to load. The best part is when the page finally does load, I see that the images are not even relevant to the site in the first place.
I think all of us can definitely learn from the points in this post to imporve our websites for 2014!
Dec 21 Posted 1 year ago
An interesting piece with some useful points - many of which are still often overlooked or, as you suggest, simply ignored for the sake of increasing profit margins.
I totally agree that giving thought to the organisation of a website (its IA) is really important, as well as the need to recognise that not everyone's first experience of a website will be through its home page: with users entering the site through a variety of entry points it's vital that they're given a consistent user experience and embark on a user journey that's both rewarding and fulfilling in terms of what they (and the website owner) would like them to achieve.
You mention 'undefined purpose', but I think it would also be worth mentioning 'undefined audience': far too many websites are built without thought to the primary audience, their needs and the key tasks that they'll be performing.
I don't totally agree with your comment about the need for every website to have an 'FAQs' section. While an FAQ area does have its place and is needed in some instances, if a website and its content have been built correctly, with UX and other factors in mind, then I don't personally believe that it's necessary in every case.