13 Quick Tips To Optimise your LinkedIn Profile

Isra Garcia
Isra Garcia Digital transformation marketer and new media analyst, IG - Empowering People, Business and Communities

Posted on October 22nd 2012

13 Quick Tips To Optimise your LinkedIn Profile

1. Set a personalised URL with your name. The same name you use with other profiles: your brand.

2. Create a unique extract. Can you summarise everything into a single sentence that makes you unique and special, something that sets you apart from everyone else? I bet you can!

3. End in a clear, direct and powerful way. End each section in your profile with something that really makes an impact on the reader; we always remember what we read last better than what we read first. It is quite common to start strong and end weak. Remember, go against the current! No one else does.

4. Achievements and tasks. One of the best profiles I’ve read lately has been the one set up by Víctor Ronco. His way of listing his achievements and the tasks he was in charge of is sensational. Of course, you do need to be a doer and a tryer for that!

5. Media. You can create a media section showing all your appearances in the media in a Presentation/PDF (slideshare plugin).

6. Skills and expertise. Don’t mention your management, business and consulting skills only. Include also something more personal: your human skills, abilities and characteristics… as it happens, this side of things is mainly what’s missing in our environment right now and rarities have an added value. Think about what you’re like as a human being, that’s the key!

7. Interests are key words through which you may be found. Catch the drift?

8. A blog makes your profile much more attractive and powerful.

9. Recommendations. Ask for recommendations from people who may have something interesting to say about you which is valuable.

10. Have you taken any courses that expand, improve and prove what you can do? Include them!

11. Move forward! This involves taking part in groups, setting up your own blog –did I mention that earlier?- and reviewing your profile for 10 minutes every week to streamline it.

12. Show what else you do. Do you have online presentations? Are you showing them?

13. Header. The header is the best opportunity available to position yourself. There are already too many experts in social media, senior community managers and marketing directors. If you’re doing what everyone else does, in what way are you standing out for me?

Isra Garcia

Isra Garcia

Digital transformation marketer and new media analyst, IG - Empowering People, Business and Communities

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on two occasions and has participated in more than 270 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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Comments

Darrell Ellens in Vancouver
Posted on October 23rd 2012 at 6:38PM

Hi Isra,

Thanks for sharing. I did check out Victor Ronco's profile, you are right it is very well written and to the point. I also like what you said in # 6 about human skills and characteristics. What a great way to highlight your personal qualities.

Thanks,

Darrell

Isra Garcia
Posted on November 28th 2012 at 8:36AM

Hi Darrell. You're welcome. It's so importart to stay human and resonate with people no social platforms.

Glad you found useful Victor Ronc's profile, I think it's a good example and straight to the point.

Thanks for the comment.

IG

Qnary
Posted on November 28th 2012 at 3:08AM

LinkedIn profiles are becoming so important and are sometimes the only thing a recruiter sees!  These tips are extremely important to getting yourself noticed and sticking out from the crowd.

Isra Garcia
Posted on November 28th 2012 at 8:33AM

Thanks for your feedback Qnary. We'll keep working hard.