14 Twitter Best Practices That Show the Real You

Posted on January 9th 2014

14 Twitter Best Practices That Show the Real You

ImageYou may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola.

Here are examples of tweets from today that have no links and no mentions of other people. Most of the time their tweets promote their employer, their industry, or social media in general. The below tweets are pure and unfiltered. They let us see they are real like us.

I challenge you to tweet like them from time to time.

1. Be grateful for everyone who helped you be you..

Augie Ray directs customer strategy at American Express.


2. Quote your role models..

Katy Lynch is the President of SocialKaty.


3. Show you are human.

Justin Levy directs global social media at Citrix.


4. Relate to pop culture.

Chris Catania manages social media for Walgreens.


5. Relate to sports.

Scott Gulbransen manages social media for HR Block.


6. Relate to current events.

Wendy Harman directs social strategy for the American Red Cross.


7. Share your inner thoughts.

Lindsay Crudele directs digital strategy for the City of Boston.


8. Offer friendly criticism of public transit.

Sara Lang manages social media for AARP.


9. Tweet what others tweet in other places.

Adri Cowan manages social media for Marvel.


10. Joke about the things that bind us.

Jessica Berlin is on the social media team at Yahoo.


11. Reminisce about the past.

Cameron Brenchley directs digital strategy for the U.S. Department of Education.


12. Observe digital trends.

George G. Smith Jr. manages digital marketing for Remy Cointreau.


13. Ask a question we all ask.

Katie Needs is on the customer support team for Kickstarter.


14. Smile and cherish your parents.

Dan McLaren founded the UK Sports Network.


If you enjoyed these examples, add a comment with more. 


Ari Herzog

Ari Herzog is a storyteller, speaker, and media consultant. Since 2009 he has helped organizations of all sizes create and integrate social media strategies to connect with their audiences. Ari holds a Master in Public Administration, is an elected city councilor in Newburyport, Massachusetts, and is campaigning in 2014 to be elected as State Representative. Learn more about Ari on his campaign site and media blog.

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Posted on January 9th 2014 at 6:18PM

This is a great list! It's a good point that sometimes we need to stop tweeting out links and just write what we want to. There are so many hashtags and links that just by not including them your tweet might actually stand out. 

Posted on January 10th 2014 at 7:56PM

This a good list! Thanks for sharing 

syed naimath
Posted on January 11th 2014 at 2:49AM

Pretty useful list. It's quite strange that a lot of people share only links where they could do so many interesting things like the above mentioned practices to sound more like a human. I admit to being guilty of this. Will definitely try and incorporate some of these!