15 Killer Questions to Spark Your Content Creation

Shell Robshaw-Bryan Marketing Consultant, Surefire Media

Posted on July 27th 2013

15 Killer Questions to Spark Your Content Creation

Content strategy is at the heart of new SEO, but creating content isn’t always easy and getting started at all can often be even harder.
15 Questions to Spark Your Content Creation

For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may not have particularly exciting or interesting products, services or processes to write about, this can be more challenging. So just how do you go about creating new content?

“Don’t create content for the sake of having content.  Make sure that you have something interesting, insightful or useful to say”

Whether you are just starting out and writing your first blog article or if you’re a seasoned content creator and you’re just stuck for inspiration, it often helps to go back to basics. By considering the following list of questions you should be able to find a new subject to write about or at the very least, you’ll find a new angle to approach it from.

“Create content your readers will want to talk about and share”

Keep in mind the fact that your content needs to attract and engage your readers.  Search engines love content that is being talked about and shared, so keep the SEO benefits in mind as you plan your content and don’t forget to make it super easy for people to share your content by including social share/bookmarking tools.

15 Killer Questions to Spark your Content Creation

  1. What specific needs do my customers have?
  2. What are the common pain points of my customers?
  3. How do we add value or provide benefits to our customers?
  4. What service or product examples could be effectively highlighted with case studies?
  5. What is new (products, services, research, theory) in the industry?
  6. Why do customers like using us or what keeps them coming back?
  7. How are we different and what makes us stand out from our competitors?
  8. What company information, news or behind the scenes tidbits will people find interesting? 
  9. How can we effectively create a connection with potential customers?
  10. How can we maintain and strengthen relationships with our existing customers?
  11. What common questions do customers ask us?
  12. How can I promote my content once it is published?
  13. Is it possible to make the content evergreen, so that in a years time it will still be of value?
  14. How can we help our customers complete desirable goals?
  15. How can we effectively communicate our brand values?

The post 15 Killer Questions to Spark Your Content Creation appeared first on Uber Marketing - Marketing, Social Media & SEO tips, advice and Insights.


Shell Robshaw-Bryan

Marketing Consultant, Surefire Media

is a marketing consultant who works for the Cheshire based digital agency Surefire Media, where she specialises in organic search, content strategy and social media engagement. Shell has extensive experience in consumer retail brand marketing, SEO, blogging and content strategy.



As well as writing for her own blogs Camping With Style and Uber Marketing Shell also writes content for a wide number of client blogs. Shell is also a keen snowboarder, whose other hobbies include travel, camping, music and photography.

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Posted on July 28th 2013 at 3:10AM

15 questions doesn't seem like a lot, but these alone will give a business enough to think about for 2 - 3 calendar years' worth of content!

Posted on August 5th 2013 at 9:54PM
Always a difficult thing when you are not a natural writer, for me i love reading and sharing in discussion, but sometimes find it difficult to focus on my main content info, maybe to distracted by the conversation?
Posted on August 1st 2013 at 2:21PM

Shell - That is an excellent list - one worth looking at before writing every blog post. 

The list begs a question about how well we know our customers, and that is also an excellent problem to wrestle with regularly. (For a startup, understanding the customer is especially daunting.)

Posted on August 5th 2013 at 4:39AM

I'm really glad to hear you've found the list useful - thanks for taking the time to comment!

Posted on August 2nd 2013 at 6:00AM

Excellent article, very insightful points... For SEO's this could be the basis of a questionaire to provide to clients when starting/reviewing thier online visibility, rather than them simply saying I want to rank higher and us as SEO's creating 'average' content.. Let's create content specific to a client's niche and no one knows their customers better than the client themselves.

Posted on August 5th 2013 at 4:43AM

Thanks for your comments Aaron.  I'm finding that many businesses still don't fully understand the impact of content on SEO, though they are increasingly realising how important good content is in general.

If more businesses understand that content isn't just important in order to engage and convert their visitors and that it plays a crucial role in SEO, then that can only be a good thing!

Posted on August 2nd 2013 at 10:30AM
Great points, absolutly right thoughts you need when you plan to start a new company.
Posted on August 5th 2013 at 4:44AM

Thanks for the feedback Caroline.