May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 31 Posted 2 years ago
@ZafarIqbal - Thank you for the positive reply! It's easy to sign up for any social media channel but it becomes a 3 ring circus if you are trying to juggle each outlet. Concentrating on the most responsive & building up a loyal fan base is essential. I'd argue interactions are more about meaningful responses than VOLUME.
May 30 Posted 2 years ago
In my opinion, step 4 is the most crucial for any business. It is often the most overlooked part as well.
What businesses, particularly small businesses, need to realize is that while membership is the first step, it is the timely maintenance and interactivity that builds and fuels a loyal fan base.