How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

15 Mobile Stats That Will Change Your Marketing Strategy [INFOGRAPHIC]

Be honest – how many screens have you looked at today?

Content consumption habits have dramatically changed since 2007, when the first widely adopted smartphone (the iPhone) was released. Today, after the arrival of tablets and a the popularization of other smartphones, most people use at least 2 devices to access the web - most of them mobile.

What’s often overlooked is how individuals multitask with these devices throughout their everyday media and social interactions. Uberflip’s latest infographic explores just how consumers are using multiple screens to consume content in 2014 and the implications for marketers.

Key takeaways: 

  • 90% of Americans use multiple devices sequentially throughout the day, ranging from smartphones, TVs, PCs, eReaders, to tablets (Google)
  • 88% of Americans own at least 2 devices - TVs, tablets or smartphones (Comscore)
  • TV viewing is the top multiscreen activity. 60% of consumers in the US use more than one device while watching television (Comscore)
  • Adults between 18-34 prefer smartphones over tablets. Tablets are the device of choice for adults 35-44 (Marketing Land)

Marketing to Cross-Platform Audiences

Sources for the visual include Google, Comscore, Nielsen, Mobile Marketer, and Pew Research.

Join The Conversation

Upcoming Webinars

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...