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Be honest – how many screens have you looked at today?
Content consumption habits have dramatically changed since 2007, when the first widely adopted smartphone (the iPhone) was released. Today, after the arrival of tablets and a the popularization of other smartphones, most people use at least 2 devices to access the web - most of them mobile.
What’s often overlooked is how individuals multitask with these devices throughout their everyday media and social interactions. Uberflip’s latest infographic explores just how consumers are using multiple screens to consume content in 2014 and the implications for marketers.
Sources for the visual include Google, Comscore, Nielsen, Mobile Marketer, and Pew Research.
Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.