15 Mobile Stats That Will Change Your Marketing Strategy [INFOGRAPHIC]

Jose Antonio Sanchez
Jose Antonio Sanchez Marketing Manager, Uberflip

Posted on January 9th 2014

15 Mobile Stats That Will Change Your Marketing Strategy [INFOGRAPHIC]

Be honest – how many screens have you looked at today?

Content consumption habits have dramatically changed since 2007, when the first widely adopted smartphone (the iPhone) was released. Today, after the arrival of tablets and a the popularization of other smartphones, most people use at least 2 devices to access the web - most of them mobile.

What’s often overlooked is how individuals multitask with these devices throughout their everyday media and social interactions. Uberflip’s latest infographic explores just how consumers are using multiple screens to consume content in 2014 and the implications for marketers.

Key takeaways: 

  • 90% of Americans use multiple devices sequentially throughout the day, ranging from smartphones, TVs, PCs, eReaders, to tablets (Google)
  • 88% of Americans own at least 2 devices - TVs, tablets or smartphones (Comscore)
  • TV viewing is the top multiscreen activity. 60% of consumers in the US use more than one device while watching television (Comscore)
  • Adults between 18-34 prefer smartphones over tablets. Tablets are the device of choice for adults 35-44 (Marketing Land)

Marketing to Cross-Platform Audiences

Sources for the visual include Google, Comscore, Nielsen, Mobile Marketer, and Pew Research.

Jose Antonio Sanchez

Jose Antonio Sanchez

Marketing Manager, Uberflip

Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Uberflip, Wella and the Governement of Ontario, Canada.

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