Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!
The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!
Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.
Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the “need to know” changes.
The new Facebook timeline is set to launch on all business pages March 30, 2012. You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.
The cover image provides amazing opportunities for branding and to visually inspire and connect with your fans. The options are endless as long as you stay within the Facebook guidelines outlined in #3 below.
Create several different timeline covers so you can provide a fresh and inspiration experience for your timeline visitors!
Image dimensions: 851 x 315
Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.
What you CAN do:
What you can NOT do: (Per Facebook cover guidelines)
Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.
*Obviously make sure you have legal copyrights to all images and content.
You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline. Got it? Okay, great! Now here are a few things you CAN do:
Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps.
Although you can no longer set a default landing tab, you can still easily get around this. Since each app has it’s own unique url you can use the unique url to direct traffic from inside or outside of traffic to a specific app.
I suggest purchasing a unique url that you can use to drive traffic to your Facebook app of choice. For example, I purchased the domain www.pamsfanpage.com and use to use it to direct traffic directly to my default landing tab. Now I will use it to drive traffic to an app of my choice. The best part of using a domain that you own is that no matter how many times Facebook changes the apps, tabs, timelines, pages or other, you can stick to one or two urls that you use on a regular basis.
It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.
a. Create an image that is 111 x 74 pixels.
b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.
c. Click on the arrow next to the image of the app you want to change.
d. Click on edit settings.
e. Click on change (for the image)
f. Upload the new image
You can not message your fans. The messsages are user (fan) initiated. Messages are a good way to encourage one to one communication if you have an interest in doing such with your fans.
You can set milestones for your business for current, or past dates. This is a great way to highlight key events such as grand opening, ribbon cuttings, launch of new products, new partnerships, business milestones and achievements. Milestone images are 843 x 403 pixels.
a. Click Milesone in the sharing bar at the top of your page
b. Add a headline, date, location and details
c. Choose to add a photo
d. Click Save
You can set any post to be highlighted which means it will take up both sides of the page. I know, the name “highlight” just doesn’t make sense to me either. I expected to see some type of real highlight. This feature enables you to bring special attention to a particular post within the timeline.
You can set a post to be pinned to the top of the page. Pinned posts will stay on top of your timeline for up to 7 days.If possible, try not to wait the full 7 days before you change out the post unless you have a very important message to share. Chances are you have repeat visitors coming to your page throughout the week. Give them something new and fresh to check out.
The like button will now show as “liked” for all fans who have already liked the page.
There are also new interest lists that can be accessed with a simple hover of the like / liked button. You can create your own list as well as subscribe to lists the page owner has created.
Users can also select if they want to see your posts in their timeline right from your Facebook timeline by hovering over the same like button.
I will do more research on these feature and provide further detail in a subsequent post.
Don’t get too hung up on all these changes. If you are focusing on only “likes” then you have much bigger problems than the Facebook default tab going away.
As I always say, it is what happens after the like that matters most. Check out this post I wrote in December, 2010 which still stands true today for tips to engage your audience after the like! “What Happens After the Facebook Like? 20 Tips to Engage Your Audience After the Like!
The worst thing you can do is go into “freak out” mode. If you are completely freaked out over these changes then you really need to do the “double think” on your online marketing strategy. Remember, you do not own Facebook. Facebook can make any changes they see fit, whenever they decide to do so. It is a free platform and although you may have put too much weight into the platform for the success of your business, use the anxiety you feel today as a positive to move at least a few eggs out of the Facebook basket. Putting all your eggs in one basket is never a good thing, particularly when it is a basket you do not own!
Below I have compiled numerous Facebook pages to help you get acquainted with the most recent changes as well as the standard guidelines for Facebook features such as advertising and promotions.
Start setup of a new Facebook Business Page: https://www.facebook.com/pages
Facebook Basics: https://www.facebook.com/help/?page=260315770650470&ref=hcnav
The Facebook Blog: https://blog.facebook.com/
Facebook Marketing Solutions Timeline Page: https://www.facebook.com/marketing
Build Your Brand with Facebook Pages: https://www.facebook.com/help/?page=198605806884743&ref=hcsubnav
Facebook Ads & Business Solutions: https://www.facebook.com/help/?page=195623423828629&ref=hcnav
Facebook Advertising Guidelines: https://www.facebook.com/ad_guidelines.php
Facebook Promotions Guidelines: https://www.facebook.com/promotions_guidelines.php
Facebook Cover Guidelines: https://www.facebook.com/help/search/?q=cover+guidelines
Facebook Pages Guidelines: https://www.facebook.com/page_guidelines.php
Amended Facebook Pages Guidelines for State & Local Government in the United States: https://www.facebook.com/terms_pages_gov.php
Facebook Platform Policy: https://developers.facebook.com/policy/ (apps on pages must adhere to these)
How to make a Facebook milestone: https://www.facebook.com/help/?faq=279680818764230#What’s-a-milestone?-How-do-I-make-a-milestone-for-my-Facebook-Page?
Facebook Community Standards: https://www.facebook.com/communitystandards
Facebook Data Use Policy: https://www.facebook.com/about/privacy/
Facebook Statement of Rights & Responsibilities: https://www.facebook.com/legal/terms
Facebook Apps, Games & Credits: https://www.facebook.com/help/?page=310847352301318&ref=hcnav
Facebook App Basics: https://www.facebook.com/help/?page=222844857728639
Facebook App Guidelines: https://developers.facebook.com/docs/guides/canvas/
Facebook Personal Timeline: https://www.facebook.com/help/timeline
Facebook Safety Timeline Page: https://www.facebook.com/security
Facebook Family Safety Center: https://www.facebook.com/help/safety
So what are your thoughts on the new Facebook timeline? Are you ready for the changes? Have you already implemented and launched the new Facebook timeline cover on your page? What are your favorite features of the new pages? What tips do you have you can share with others who may feel stuck or need inspiration?