17 Pinterest Metrics Every Brand Should Track

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on August 12th 2013

17 Pinterest Metrics Every Brand Should Track

Are you measuring your Pinterest marketing initiatives?

pinterest metrics every brand should track 17 Pinterest Metrics Every Brand Should TrackPinterest has established itself as the dominant online source of visual inspiration. The social bookmarking site enables users collect and share photos of their favorite events, interests, and hobbies. Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies. Enter Pinterest metrics.

Why use Pinterest analytics?

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy. Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales.

How to gain access to your Pinterest account’s analytics

Complete instructions — including a video walk-through — for setting up Pinterest for Business and tapping your analytics can be found in my post, Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing.

Pinterest metrics that brand marketers should monitor

You need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going.

1. Average Repins per Pin

Based on your brand’s previous engagement history, average repins per pin defines the average repins your brand has received each time it has made a pin or a repin.

2. Average Likes per Pin

Based on your brand’s previous engagement history, average likes per pin defines the average likes your brand has received each time it has made a pin or a repin.

3. Average Comments per Pin

Based on your brand’s previous engagement history, average comments per pin defines the average comments your brand has received each time it has made a pin or a repin.

4. Average 2nd Degree Followers

Average 2nd degree followers shows your brand how connected your follower base is. Specifically the average number of followers each of your brand’s followers has.

5. Follower Engagement

Follower engagement percentage shows your brand what percentage of your follower base you can expect to engage with each of your pins/repins.

6. Short-Term Follower Engagement

A current/recent snaphshot of follower engagement. Your short-term follower engagement will fluctuate rapidly in comparison to follower engagement, and is best used to measure the effectiveness of a recent modification to your brand’s Pinterest strategy.

7. Reach

Reach shows your brand the number of unique newsfeed impressions you can expect each time you make a pin or repin.

8. Velocity

Current average number of pins/repins your brand makes per week. This metric is a great tool for testing out the ideal amount of pins/repins your brand should be pinning per week. If you modify the velocity and keep it steady at a modified rate, you can use the “short-term follower engagement” metric to determine whether the change in velocity produced better engagement results for your brand.

9. Impressions

The number of times pins from your brand’s website were seen each day on Pinterest.

10. Reach

(Pinterest’s metric–specific to the relationship between your website and Pinterest): The number of people on Pinterest who saw a pin from your brand’s website each day on Pinterest.

11. Clicks

The number of clicks pins from your brand’s website received each day.

12. Most Recent

This pin feed shows you the most recent pins that originated from your brand’s website.

13. Most Repinned

This pin feed shows you the most repinned pins that originated from your brand’s website.

14. Most Clicked

This pin feed shows you the most clicked on pins that originated from your brand’s website.

15. Top Fans and Influencers

A list of the most influential and most connected Pinterest users following your brand.

16. Top Pins

Pins originating from your brand’s website with the most engagement.

17. Top Interactions

Total Pinterest interactions with all of the pins originating from content on your brand’s website.

17 pinterest metrics every brand should track 17 Pinterest Metrics Every Brand Should Track

17 Pinterest Metrics Every Brand Should Track is a post by on Pamorama | Social Media Marketing Blog.

PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.

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Comments

Steve Myring
Posted on September 11th 2013 at 1:39PM

Hi all,

Just wondering who has installed pinterest analytics and what are your views on the service?

I have installed them on my site and my pinterest and like the way they report visitors and other info.

Let me know your thoughts.

Steve

 

 

airrmedia
Posted on November 4th 2013 at 10:31PM

I believe if people really like your content that they will repin it to one of their boards. I believe the repin statistic is probably the most important statistic for me. Great article.