17 Quick Ways to Master Your LinkedIn Profile

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on April 7th 2014

17 Quick Ways to Master Your LinkedIn Profile

17 Quick Ways to Master Your Profile on Linkedin

Following up on The Beginners' Guide to LinkedIn article last year, I wanted to make sure you know about all of the latest updates coming from LinkedIn. There are a lot of great ways to improve your LinkedIn profile. Here are 17 quick ways to master your LinkedIn profile.

1. Be Professional

When it comes to using LinkedIn you need to remember the difference between this being a professional and what other social networks are for. LinkedIn is about connecting professionally not socially.

 2. Use of Keywords

You will need to use the Search function inside of LinkedIn, researching your keywords to make sure you appear on the first page of LinkedIn. If you don’t, you will need to change the wording on your profile.

17 Quick Ways to Master Your LinkedIn Profile

3. Choose an Appropriate Photo

For LinkedIn, you will need to have a clear profile picture of your face so those who are looking to connect with you, know who you are. Make sure this picture is appropriate for LinkedIn.

4. Choose the Correct Location

When using LinkedIn, you will need to chose a location. This needs to be where you and your business are based so that potential partners know where you are working from. If a company in Dubai is looking for other businesses to work with in Dubai only, you are no good to them and that needs to be clear.

5. Customise Your Profile URL

One of the most important things for you to do is customise your URL. This should be your name so that it is easier for search engines to identify you.

6. Professional Headline

It depends on what you are doing within your business. You can set your current working position as your LinkedIn headline, or you can create your own. If you chose to choose your own, make sure it contains keywords around your expertise.

7. Be Active

Setting up your LinkedIn profile can be quite a long process so don’t just do it then leave it. You need to be active on LinkedIn to really reap the benefits it has to offer from a professional perspective.

17 Quick Ways to Master Your LinkedIn Profile

8. Be Industry Specific

When choosing which sectors you work in, make sure you are specific. You want to be found by the right people and choosing your industry is important when considering this.

9. Your Professional Headline Must Reflect Your Work

After users see your professional headline and read more of your profile, it needs to stand out and initiate contact, if this is the end goal for the user.

10. Use Visual Content

Show examples of your work through visual content e.g. images, presentations, video’s, slideshares.

11. Get Connecting

One of the best ways to be seen by people you are not connected to, is to connect with the people you do know. Coming up as a 2nd degree connection usually prompts a connection request.

12. Manage Your Endorsements

Endorsements are a great way to show potential connections that you are specialised in a certain field of wor. Endorsements might also affect how you appear in search engines so make sure you endorse your connections to receive them in return.

13. Build Your Profile

It is important to add the likes of certificates, projects you are involved in and charities you support as part of building your LinkedIn profile.

14. Provide Contact Details

If you don’t want to publicise your mobile number, use your work number if you have one and also your email address. Your contacts may want to speak to you separate from the social network.

15. Recommendations

Recommendations are important even if you only have one or two. The fact that other LinkedIn users have taken time out of their day to write you a positive recommendation shows users that you are great to work with.

16. Don’t Forget Your Past

You will need to include all of your previous work experience, and not just your current workplace on LinkedIn to build a CV type profile.

17. LinkedIn Groups

Make sure you join LinkedIn groups to build your profile within your business sector. Contribute to these groups so that you can show users you are an expert in your field.

Are you ready to master LinkedIn?
Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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