- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
20 Topic Ideas for a Steady Content Flow
Posted on January 18th 2014
A lot of content marketers and bloggers have made a firm resolve to produce more content to increase their page ranking. Smart move!
As a serious blogger, you know that every single blog post you churn out breathes life into your content marketing strategy. You take pleasure in turning a website into a watering hole for those who thirst for knowledge on a particular subject. Writing is no doubt the easiest part when it comes to content creation, but the real pickle is coming up with great ideas to keep the reader glued to each crafted sentence. Oh yes, it can be pretty difficult to keep coming up with exceptional content that readers cannot get enough of. Writing good content all the time will require you to be pretty creative.
How to Write Good Content? Put On Your Thinking Cap!
Pretend that you are the head fashion designer for a fashion house that makes and sells great clothes and accessories. The challenge is getting your readers to feel the creativity, love, and sheer passion that you put into creating your fashionable pieces in less than 300 words. You do not want your content to read like a boring textbook – most readers cannot stand that! Let’s face it; this is America, where almost everyone owns a fashion line. How do you develop blog content that will help fashionistas and fashion conscious folks find your website and persuade them to purchase from you instead of the other fashion houses out there? This is the part where you simply turn to your creative super powers.
Okay, let’s explore 20 topic ideas for a steady content flow for a fashion house’s blog content. Please take note that each topic idea can actually be recycled and applied to your specific niche to make your blog interesting to read and the go-to resource for valuable content.
1. Emphasize on Products’ Uniqueness
You will need to master the art of focusing on the products you sell. One way of not running out of content to post is featuring your individual product pieces in separate blog posts, instead of re-writing the long list of shoes, earrings, gowns, shirts etc. in all your blog posts. You should pick an item and craft content about the item’s unique benefits. For instance, if the dress has a cut that makes the wearer look slimmer and appear taller, then by all means put it in the write-up! For some readers, wearing outfits that will make them appear slimmer and taller is the ideal purchase.
2. Tested and Trusted: Customer/Client Testimonials
After posting content that clearly puts each of your products in the spotlight, next you can create complimentary content that contain customer/client testimonials about the product, and then link fresh posts to the older relevant posts. People love to read about products that have been tried, tested, and trusted by other people.
3. Reward Readers
Create content to show your love and appreciation to your faithful readers by presenting them with great deals or giveaways. One of the best ways to get more people to subscribe to your blog or website is to use freebies or discount offers as bait.
4. Teach Them
Create articles to teach your readers how to use your products effectively and get the very best results. For example, you can create blog posts that will teach readers the following:
- How to accessorize with a scarf, jewelry, earrings etc.
- What colors to avoid
- What colors are perfect for different skin tones
- How to dress up for a cocktail
- How to dress for the beach
- What not to wear at a certain age
- How to dress your age
It is impossible to run out of content ideas when you educate your readers on the best way to use your products.
5. Ask the Experts
Because you do not always have to talk about your products and business, you can search for ways to educate your target audiences. Ask professional models, make-up artists, and stylists to share their profound knowledge with your readers.
6. Help Them
Answering your readers’ questions is one way you can help them. For example, provide an answer or answers to questions that you know some of your readers will be dying to ask you. You should always continue to provide helpful tips to readers. Tell them the best ways to achieve a personal look that will help them standout in a crowd.
7. Share Stories
One of the great things about having celebrities in the world is being able to tell their stories to inspire, motivate, and even scare people into taking action. For example, you could create content around a fashionable famous person whose style has been copied over and over again. A really wonderful example of a fashion icon is Jackie Kennedy. She was known for her divine fashion sense. You could create an article on how to copy her style and make it your own using accessories from your fashion line. You could also share stories about celebrity fashion faux pas, and how to avoid it.
8. A Peek behind the Scenes
You can tell readers stories about a day in the life of a fashion designer. You may not find this interesting to write but there are readers who will be interested in knowing what goes on in a company and what it is like to walk in your shoes. You can also include what practices sets your company apart from the competition and why people choose to purchase your products.
9. Use Captivating Images
Tell a visual story with your products. This is especially important if you are in the fashion, sporting, or entertainment industry. Images give prospective customers an idea of what it is like to purchase your product. The pictures must be appealing to your target readers or consumers.
10. Share your Ideals
You can use your blog to share your ideas with your readers. One of the great things about blogs is that it gives you the opportunity to tone down legal jargon and make it understandable to readers. Why do you choose to use recyclable material to create your fashion accessories? Why do you choose to provide only quality products to your customers? Why do you take part in worthy community service projects? Use your blog to share your company and personal ideals.
11. Share Reviews
You can choose to review beauty enhancing products like wigs, hairpieces and other products and content related to beauty. Are the products or articles useful or a complete waste of time? Be sure to guide your readers to valuable resources.
12. Report the News
Talking about trending or important events is definitely one way to get fresh content. You can keep your blog or website content fresh by writing about target personas in the fashion industry on a consistent basis. You can also make announcement on the newest fashion events in town and create content on who was the best and worst dressed at the event. You can even get your readers to grade the best-dressed and worst-dressed person or celebrity at the event.
13. Award Shows
A standard blog post is 300 to 500 words, however it is best to create articles with longer word count on special occasions – this is the type of articles Google loves. Google loves articles that offer comprehensive information to readers. In the content, you could talk about celebrities that would be gracing the event with their presence and what they would likely be wearing at the event.
Most celebrities are known for wearing outrageous get-ups for big award shows, you can predict which celebrity will come to an award show dressed in something that looks like a movie sci-fi costume and which celebrities will play it safe.
Consider providing some training on how to make a simple garment or fashion accessory on your blog and see if your readers will be interested in learning from you. Or, you can teach your readers how to use your pieces to create different types of looks. You will be surprised to find out that a lot of people do not know how to dress for certain occasions. Providing them with the information they need to put their best face forward will make your blog more than a virtual clothes-peddling page.
16. Go Back in Time
You could go back in time! For instance, you could write about how the ancient Egyptians dressed and how they were fashion pioneers in their time. Egyptian men and women painted their eyes and wore clothes of a unique style, which have even been used in today’s fashionable garments. There is so much to write about when it comes to the history of fashion, technology, arts, sports, architecture, books and so much more.
17. Do Not Forget About the Environment
More and more people are becoming passionate about saving the environment. You can give tips and advice on the best way to save the environment by using environmental friendly fashion products.
18. Reader Contribution
Readers can share their stories on your blog. They could share their worst fashion mistakes or accessorizing disasters. This will give other readers the opportunity to comment on the post and share their own worst fashion disasters as well. Contributions from readers definitely apply to every industry. Think about it, if you produce content for an investment blog, don’t you think readers will appreciate reading a story (or reader contribution) of how a person lost thousands of dollars on an investment opportunity that seemed promising, only to realize that the offer was bogus? Most of us love to learn from other people’s mistakes or successes.
Comparing one product to another is one way to get the attention of readers. But, you will have to be careful when comparing your product to that of the competition. You will need to be very smart when crafting words to make your product seem more superior to other products on the market. Instead of saying, “the material used in the construction of XYZ garments (the competition’s brand) is inferior to ours.” You could say, “Unlike other fashion brands on the market, ABC Couture does not compromise on the quality of materials used in the designing and production of its garments”
20. Direct Correspondence
You should not ignore the questions of your readers. You may not have the time to answer all of the questions that they ask, but ensure that you answer most of them in your blog posts. For those who already have an FAQ section, repurposing or updating the text and publishing it in series will be a great idea.
In a Nutshell – Create Your Very Own Blogging Arena
Generating top quality content will help you boost your company’s media brand. Blogging is basically a platform that will you make a connection with your target audiences, so that they can trust you enough to type in their credit card numbers on your ecommerce website. When you choose to create blog posts that have a purpose, your blog actually becomes a trusted channel where readers can get valuable and helpful news. Blogs are more than a webpage on the Internet; they are the watering holes where readers come to quench their thirst for good quality information.
Doing the Smart Thing
You do not have to focus on running your business and still worry about creating compelling blog posts each day, you can leave the blog content creation to the experts. SEO content writers know how to create interactive, fun, and compelling content to get readers to take desired action. It is easy to think that you can keep up with the demands of creating top quality content, but who are you kidding? Especially when you know that you are up to your ears in administrative work and other stuff that comes with owning and running your own business – so do the smart thing, let the professionals handle your content marketing strategy.
Photo Credit: Topic Ideas for Steady Content/shutterstock