April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 7 Posted 5 years ago The following may be of interest for medium and small companies who would like to try out a new social medium directly -- Social Media Support for Executable English Q/A.
It starts from the observation that data by itself is necessary, but not enough, for many practical uses of an intranet or the Web.
What's also needed is knowledge about how to use the data to answer an ever increasing number of English questions -- such as, "How much could the US save through energy independence?".
There's emerging technology that can leverage social networking for the significant task of acquiring and curating the necessary knowledge -- in the form of Executable English.
You can Google "Executable English" to find this.
Imagine government and other web sites being able to answer an open ended collection of questions like the ones above, and also explaining the answers in English. Imagine government folks and citizens socially networking, Wikipedia-style, to continually expand the range of questions that can be answered.
Here are some links:
www.reengineeringllc.com/EnergyIndependence1Video.htm (Flash video with audio)
Internet Business Logic
A Wiki and SOA endpoint for executable open vocabulary English Q/A
Online at www.reengineeringllc.com Shared use is free No advertisements
Jan 7 Posted 5 years ago The charts are very interesting and reminiscent of ones that I have seen done by the large consulting firms. I agree with Albert that charts like this will be embraced by Fortune 500 companies as well as business school professors! At the same time, I also agree that a simpler work flow is important for small to mid-sized businesses and even some Fortune 1000 companies who are simply overwhelmed by what all this means. I will add that a critical ingredient to ensuring that the ecosystem thrives or not is quality content. Companies can have presence in many of the social media orbits in addition to buying paid media. Yet the only way that they will drive traffic or consumer loyalty is with good quality content. I dont' know how to layer that though into your charts! :)
Jan 5 Posted 5 years ago @ Miguel. Social media strategy is more complex in Brazill, where the social space media tends to be somewhat more vertical in nature, and where laws do shape the role social media plays within the framework of society.
Jan 5 Posted 5 years ago @Miguel - that's a great point. I struggled with this one and almost included them together on the same chart, but made the distinction because of the paid/unpaid division. I agree with your point, however PPC is a little narrow. I wonder if there's a better term that could be used there...
Jan 5 Posted 5 years ago Remember the more complex you make this, the less likely it is be embraced. Classic consultant marketing - make it really complex, really new, and really a necessity.Great for Fortune 500, leaves middle tier dazed and confused. I don't necessarily dispute the post, just commenting that I would interpret this for others is a trimmed down version. And of course that's where the outside value becomes evident.