2011 Trends of Marketing with Videos Revealed

dleitch@morevisibility.com
Danielle Leitch Executive Vice President of Client Strategy, MoreVisibility

Posted on April 14th 2012

2011 Trends of Marketing with Videos Revealed

The concept behind marketing with video makes sense for social media for many reasons.  People are attracted to a visual medium, and video can provide stimulus for both the eyes and the ears.  There is a power behind providing your message in video if it’s done well, and engages the audience.  

Basic concepts of creating videos aren’t so different from traditional marketing campaigns where a good story is the core concept behind the messaging.  Once the video is produced, uploading to YouTube and providing keyword rich titles, descriptions, meta tags to enhance the video’s exposure is also a key to marketing success.

In The Q4 2011 Video Marketing Survey and Video Trends Report by Web Video Marketing Council (WVMC) and Flimp Media shows that video marketing continues to trend upward as a strong marketing vehicle.

The latest survey results from the Web Video Marketing Council show that:

  • 81% of marketing professionals say that they have used video in their online marketing efforts.
  • 67% of marketing professionals have posted online video to their websites and 61% to social media sites.
  • 52% of respondents have used video email marketing and of those that have used it, 88% report that integrating video with email marketing has made a positive impact.

Social Media is the second largest used application for distributing marketing videos:

As the majority of the social channels support video sharing, it is clear why marketers continue to find value in participating in these platforms.  The added SEO value from optimizing videos to rank in organic search results also presents another viable reason to invest in this format.  As online marketing and social media marketing strategies develop, expect video to be the most sought after medium for communicating messaging to consumers.

dleitch@morevisibility.com

Danielle Leitch

Executive Vice President of Client Strategy, MoreVisibility

MoreVisibility is an Interactive Marketing industry leader and is part of a select group of agencies Google certified in both AdWords and Analytics. We have grown impressively over the past 11 years through a consistent flow of referral based business and are proud to be a six-time INC 500/5000 recipient. Our industry credentials are unparalleled and our commitment to client education and results tracking set us apart. MoreVisibility’s longstanding partnerships with Google, MSN and Yahoo have been instrumental in achieving highly favorable results for our clients. Our relationships with the newer Social Media channels are equally collaborative. The greatest strength of MoreVisibility is our highly skilled and tenured team. Our knowledge, dedication and enthusiasm continue to help our clients make meaningful improvements in the profitability of their online marketing efforts.
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