2012: 7 New Trends in Social Media

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on December 23rd 2011

Social media, itself once the innovative new trend on the block, now spawns them. The foundations of social media have been laid; now we’re waiting to see what empires will be built on top. As we hurtle towards 2012, let’s take stock at some of the big trends we can expect to see:

  1. TV goes social. We’ve started to see the first forays, but internet and TV will become far more interlinked in the coming months. Multiple screens will converge, and your social activities become part of the TV experience. Keep an eye out for Apple – the noises about them producing a television set will probably signal a reinvention of the entire concept.
  2. Essential social. Gone are the days when a social media strategy was optional. Social media has become so entrenched in the lives of consumers and businesses alike that in-house teams dedicated to social media will become commonplace, and social media will also extend beyond marketing to other departments and areas; think recruitment and sales. Social media will be an essential discipline – not just an option.
  3. Buy social. Social commerce will become serious. It’s now in the early stages, much as social media was itself recently – businesses opting in or opting out. But now, as user reviews and recommendations increase their influence on consumer behaviour, social commerce will stop being the ‘add on’ channel and, used wisely, start to generate serious volume of sales on a par with traditional channels.
  4. Branded content for social. Coupons and discount days are not the only big guns in the marketing arsenal these days – that honour goes to branded content used to engage with consumers on their own territory. Blogs, videos, audio, graphics, games – the potential is limited only by your creativity.
  5. Social search. The big names – Facebook, Twitter, Google – still have some improving to do despite their achievements, and the search function is one very obvious area; search experiences on these sites are simply below par. Expect significant step ups in 2012 to rectify this, particularly Google’s + button development.
  6. Back to tablet. Not the old fashioned stone type of course, but the slick and smart electronic ones. As the price of tablets comes down (Amazon Fire is one to watch) then print will find itself falling by the wayside. Smart brands will already be thinking – or implementing – their swap to the next evolutionary step in communication.
  7. Some Faces stay the same. And that face is Facebook. 2012 will see it hit 1billion users and become a public company. Far from a website, it will become an operating system in its own right – on your smartphone, on the web itself.
Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Posted on December 26th 2011 at 4:03AM

Yes, social media growth is really imppresive. The writing company is one industry which gives seo writng for social media to get large popularity and its promotion in world wide.

Pierre Rattini
Posted on December 26th 2011 at 5:01AM
Exciting times ahead. We are finally starting to see small businesses taking a REAL serious step towards implementing a cross channel marketing approach. Many have asked and kind of dipped a toe in but more, are now eliminating or reducing yellow pages, print advertising, billboards, and radio in search of an online solution. We feel a local, online niche marketing plan connected with a mobile strategy including coupons will offer the bestreturn on their money. WHAT IS YOUR OPINION?
Posted on December 26th 2011 at 9:56AM

"Social media will be an essential discipline – not just an option." - Couldn't agree more!  Thanks for the insights.

Posted on December 27th 2011 at 1:21PM

excellent post, and one I will share with some of my friends who are still don't really "get" social media. Thanks as always, for providing vital content, Social Media Today.  Happy New Year to your entire team.

Warren Knight
Posted on December 28th 2011 at 12:49PM

Thank you. Bri331.

Wish you happy new year as well!

Posted on January 7th 2012 at 5:18AM

It's amazing that I skim read this and immediately recognised step 7 as I live in the UK but buy my pants from Australia via the internet. Aussiebums give free shipping and the price on the website promotion is a lot cheaper than what Selfridges are charging blog design protfolio .

Posted on May 8th 2012 at 3:21AM

The use of social media to interact with one another and engage in activities, such as shopping or exploring new venues, has come such a long way in a very short time. You can inform the masses of your whereabouts, merchandise you’ve purchased or like, what you’re getting up to – the moment it all happens. Now with smart devices becoming more affordable and internet access being more widespread, users are opting for this method of communication, instead of the old-fashioned “call your friends and spread the news” routine. Let’s hope this trend doesn’t make the social gathering ritual obsolete, like hand-written letters becoming a novelty!