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2012: 7 New Trends in Social Media

Social media, itself once the innovative new trend on the block, now spawns them. The foundations of social media have been laid; now we’re waiting to see what empires will be built on top. As we hurtle towards 2012, let’s take stock at some of the big trends we can expect to see:

  1. TV goes social. We’ve started to see the first forays, but internet and TV will become far more interlinked in the coming months. Multiple screens will converge, and your social activities become part of the TV experience. Keep an eye out for Apple – the noises about them producing a television set will probably signal a reinvention of the entire concept.
  2. Essential social. Gone are the days when a social media strategy was optional. Social media has become so entrenched in the lives of consumers and businesses alike that in-house teams dedicated to social media will become commonplace, and social media will also extend beyond marketing to other departments and areas; think recruitment and sales. Social media will be an essential discipline – not just an option.
  3. Buy social. Social commerce will become serious. It’s now in the early stages, much as social media was itself recently – businesses opting in or opting out. But now, as user reviews and recommendations increase their influence on consumer behaviour, social commerce will stop being the ‘add on’ channel and, used wisely, start to generate serious volume of sales on a par with traditional channels.
  4. Branded content for social. Coupons and discount days are not the only big guns in the marketing arsenal these days – that honour goes to branded content used to engage with consumers on their own territory. Blogs, videos, audio, graphics, games – the potential is limited only by your creativity.
  5. Social search. The big names – Facebook, Twitter, Google – still have some improving to do despite their achievements, and the search function is one very obvious area; search experiences on these sites are simply below par. Expect significant step ups in 2012 to rectify this, particularly Google’s + button development.
  6. Back to tablet. Not the old fashioned stone type of course, but the slick and smart electronic ones. As the price of tablets comes down (Amazon Fire is one to watch) then print will find itself falling by the wayside. Smart brands will already be thinking – or implementing – their swap to the next evolutionary step in communication.
  7. Some Faces stay the same. And that face is Facebook. 2012 will see it hit 1billion users and become a public company. Far from a website, it will become an operating system in its own right – on your smartphone, on the web itself.

Join The Conversation

  •'s picture
    May 8 Posted 5 years ago jon.bonning@gma...

    The use of social media to interact with one another and engage in activities, such as shopping or exploring new venues, has come such a long way in a very short time. You can inform the masses of your whereabouts, merchandise you’ve purchased or like, what you’re getting up to – the moment it all happens. Now with smart devices becoming more affordable and internet access being more widespread, users are opting for this method of communication, instead of the old-fashioned “call your friends and spread the news” routine. Let’s hope this trend doesn’t make the social gathering ritual obsolete, like hand-written letters becoming a novelty!

  • Jan 7 Posted 5 years ago jaddays

    It's amazing that I skim read this and immediately recognised step 7 as I live in the UK but buy my pants from Australia via the internet. Aussiebums give free shipping and the price on the website promotion is a lot cheaper than what Selfridges are charging blog design protfolio .

  • Warren Knight's picture
    Dec 28 Posted 5 years ago Gloople

    Thank you. Bri331.

    Wish you happy new year as well!

  • Dec 27 Posted 5 years ago bri331

    excellent post, and one I will share with some of my friends who are still don't really "get" social media. Thanks as always, for providing vital content, Social Media Today.  Happy New Year to your entire team.

  • RyanParsons's picture
    Dec 26 Posted 5 years ago RyanParsons

    "Social media will be an essential discipline – not just an option." - Couldn't agree more!  Thanks for the insights.

  • Pierre Rattini's picture
    Dec 26 Posted 5 years ago Pierre Rattini Exciting times ahead. We are finally starting to see small businesses taking a REAL serious step towards implementing a cross channel marketing approach. Many have asked and kind of dipped a toe in but more, are now eliminating or reducing yellow pages, print advertising, billboards, and radio in search of an online solution. We feel a local, online niche marketing plan connected with a mobile strategy including coupons will offer the bestreturn on their money. WHAT IS YOUR OPINION?
  • Dec 26 Posted 5 years ago Kevinfer

    Yes, social media growth is really imppresive. The writing company is one industry which gives seo writng for social media to get large popularity and its promotion in world wide.

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