How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!
Explore more: 

2012 Social Media Predictions: 5 Must-Reads

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss.

2012 Social Media Predictions

Social Media Predictions For 2012
By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. Three trends and tools to watch in the coming year:

12 B2B Social Media Predictions for 2012

By Jeffrey L. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. The following predictions for 2012 reveal many of the ways B2B companies will leverage social media for their business success.

5 Social Media Predictions for 2012
By Kevin Green Typically, I avoid prediction posts for the simple fact that the social marketing and social business space changes so dramatically almost every day. However, after reading a few 2012 Social Media Prediction posts already, I can’t help but share my thoughts as they are a bit different from some of the other recognizable names in social.

150+ Content Marketing & Social Media Predictions for 2012
By Joe Pulizzi This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

2012 Social Media Prediction Roundup: Common Themes for the New Year
By Kara Martens This year’s predictions so far illustrate that social media is growing up, in a sense. Customers are expanding their uses of social media to more devices and into more daily tasks, and marketers are following. Brands’ social media programs will mature, and with that comes a focus on data, analytics, and integration.

Join The Conversation

  • Dec 28 Posted 3 years ago scottdrummond

    A good list. I've been compiling a list of my own, which now has 39 articles! It's not all social media specific trends, but then the macro trends are just as important as they are likely to impact social media too. Hope you find it helpful, and if you have other links that I can add to it, please feel free to comment on the blog.

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...


  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...