A revolution (from the Latin revolutio, “a turnaround”) is a fundamental change in power or organizational structures that takes place in a relatively short period of time. The Social Era revolution will not be carried out with riots or warfare; rather it represents a philosophical shift that is changing people’s beliefs about power and organizational structures.
The Social Era revolution is shifting how and why people work, how markets behave and organizations serve common purposes. People are not certain how to handle this except to compare it with the context of the post-industrial economies. The Social Era economy is already emerging and being defined on the fringes of change. The current economy is undergoing radical change and few understand the meaning of the current changes and what the economy will look like on the other side of change. The dynamics of past economies have changed and subsequently we are experiencing the flaws of old economic models built on the dynamics of markets past.
The flaw in market economics will be reversed in the Social Era. Technological change will continue to fuel changes in how value is created and consumed. When value creation and consumption is redefined, everything that supplies, distributes and exchanges value will be redefined. Consider some of the current market dynamics and evolving developments that point to the Social Era Revolution:
This is not easy to see or predict because the dynamics are not being led by anyone individual or organizarion. The revolution will accelerate and appear before your eyes. You’ll know it when you see it. Stay tuned, it will all happen naturally.