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2014 Predictions: Content Marketing
Posted on January 10th 2014
Content Marketing Institute provided 50 predictions for 2014. I went through the 50 predictions they pulled together and, using a very non-scientific method (i.e., random), pulled out my top 15.
In no particular order, here they are…
15. Short Attention Span Storytelling
Stories will be told using VINE videos, Instagram photos, and motion GIFs.
14. Content as Brand Personalization
Brands will start using content as a vehicle for narrative expansion beyond advertising.
13. Content Marketing Hats
Visibility is a commodity, which means everyone engages in content marketing. Everyone.
12. Translation, Please
English is NOT the universal language, which means content directed at an international market needs to be translated.
11. It’s NOT Just About Publishing
“Content marketers will discover that it takes more than publishing content to move the needle.”
10. I Tweet, Do You?
Social media, tweets, and other mobile messaging will promote engagement.
9. The 3 Es
Smart branders focus on the 3 Es: Evaluation, Engineering, and Empowerment.
8. Year of the Audience
Companies need to start investing as much (if not more) in their audience development as they do in creating quality content.
7. Get Out There!
Be transparent and more authentic to create conversations with your customers.
6. Be Unique
With content marketing hitting the mainstream, the best way to get ahead will to be unique and to add value to the current status quo.
5. Kickin’ It Old Skool
The most important goal of content marketing in 2014 will not be to score more Twitter followers, more Facebook fans, or even more RSS subscribers. Instead, it’ll be valid email addresses.
4. The Story Matters Most
“More content marketers will realize that ‘story’ is everything. Without a coherent story to bring together the message, all they have is more disconnected dots, more noise, more confusion.”
3. Quality vs. Quantity
More content doesn’t necessarily equate to better content, so there will be a shift towards content that both engages the right audience and drives the best results.
2. Getting to Know You
Brand marketers will learn from and curate readers’ choices in order to create content that effectively connects them.
1. More, More, More!
“I think the main trend will be towards more. I don’t mean that in terms of quantity, but rather more formats, posts that pack in more useful information, and an acceptance that good content marketing requires more time and effort than some previously recognized.”
So, what do you think 2014 has in store for all of content marketing gurus? Are you excited to see what happens or dreading it? Do you still wonder what the heck content marketing is? Whatever questions or predictions you’ve got for 2014, let us know in the comments below!