23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012

Posted on January 2nd 2012

23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012

Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page. If you do, you’ve come to the right place! Every year I will compile a list of cost-effective facebook apps you can use not only to improve your fans engagement but hopefully enhance your brand visibility at the same time. Without further ado, let’s get to the list.

This review is based on my personal opinion only and has nothing to do with affiliation or app sponsorship whatsoever.

To Encourage Fans Participation and File Sharing:

#1 FriendCard

FriendCard is a smart way to make your brand go viral by allowing fans to send customizable branded greeting cards to their friends. Upload your logo and replace the default message with your own to fit your brand image. Your fans can then schedule to either send out their card immediately or later, what fun!

Friendcard

 

#2 Coupon for Pages

What can be more exciting to offer fans some great deals on your Page? Coupon for Pages by Involver is easy to setup while allowing your fans to print the coupon or share the good news with their friends. Not only you can gain new fans out of this but existing fans will appreciate your special treat and support your brand continuously.

(Note: Transform the Coupon tab into a fan-gating tab to entice new ‘Likes’)

Coupon for Pages

Encourage fans to share

 

#3 File Sharing

File Sharing enables page admin to share up to (any) 5 files with fans on your Page. There doesn’t seem to be a way to delete the files though but uploading new files will replace the old ones. I won’t worry too much about this as you can always hide the tab and use it when necessary.

File sharing on page

 

#4 Scribd for Pages

Scribd for Pages is by far the best file sharing app I came across with the ability to support various file formats (.doc, .xls, .ppt, .txt, .jpg, .pdf). When you upload multiple files the latest one will appear on top of the rest. Files uploaded to Scribd will have more sharing options including embedding and emailing.

Scribd for Pages

 

#5 PDF Tab

If you would like to share a PDF file with fans without the download option, this app might just meet your requirement. However you can only display one PDF file (<10MB) at a time.

PDF file

 

#6 Fotobabble

Fotobabble lets users add voice to their uploaded photos and share them on Facebook Pages! What a great concept where Page admin not only get to enhance their welcome tab with a ‘real’ call to action asking fans to Like the page, but can also plan a fun contest like ‘Tickle Me Baby’ here where fans can upload ‘baby-talk photos’ for others to listen to.

Fotobabble

 

To Communicate with Your Page Fans:

 

#7 LiveChat for Fan Pages

LiveChat is a very useful Facebook application to provide real time customer support to your fans or potential customers. If handled well, you may even convert first time visitors into loyal fans too. Sadly, LiveChat is not free but you get to try it for 30 days with no credit card required.

Livechat

Livechat form

 

#8 TinyChat

TinyChat provides free video chat rooms for you to setup video conferencing with fans. After you created a chat room, just share your Tinychat room link with fans on your Page wall so they could enter. Bear in mind, since you are using TinyChat’s Facebook app your name will appear as your personal profile in the chat. For now there is no way to change the name yet so make sure you are comfortable with that.

Tinychat

 

#9 Forum for Pages

Ever since Facebook removed the discussion board from pages, Forum for Pages becomes one of the best alternatives to fill in the spot. You will be asked to authorize the app in order to post or comment; and ‘Like’ the discussion post to subscribe to the topic. Page admin can edit, delete or ban the user from the forum. Best of all, you can even lock a thread or make it a ‘sticky topic’ so it always stays on top.

Forum for pages

 

#10 SupportTab

SupportTab creates a tab for your fans to ask questions. This app is great for those who don’t feel like installing a forum on the Page but still wish to communicate with fans about brand-related topics.

Support tab

 

#11 Contact Forms

There are three types of contact forms you can choose from:

i) ContactMe

You can add business information including logo, address, phone number and social profiles. Customize your form with required fields and arrange them to your likings:

Contact Me form

 

ii) Contact Form

Aside from basic configurations, you can add picture and message text separately as header; ‘send me a copy’ option is also available and you can customize your (sent) success message too. However you won’t be able to re-arrange your selected fields:

Contact form for pages

 

iii) Contact Us Tab – Improve Your Conversion Rate Form

Contact Us Tab is equipped with four general fields and you may set whichever as required fields.

Contact Us tab

 

To Acknowledge Loyal Fans on Page:

 

#12 Top Fans on Pages

Instead of checking through all fans activities yourself, here are several Facebook applications to help you decide who is(are) your superfan(s):

i) My Top Fans

After the results had been generated, you can publish it to your page Wall so everyone can celebrate:

My Top Fans

 

ii) Booshaka

Booshaka tells you who is your superfan while rewarding the others in weekly basis based on their participation on your page – wall posts, likes and comments. What I love is that Booshaka shows admin the overall performance of a fan (Recent Activity) to confirm their qualification to be chosen. You can then recognize your top 10 fans on Page wall.

Booshaka

 

iii) Fan of the Week for Pages

Fan of the Week for Pages will feature one fan weekly. Although it is said that the result is based on fan’s activities but after compared the results with similar apps I’m not totally convinced. Either it’s random or based on activities, it’s still a good app to showcase your fan while schedule an automated shoutout at the end of the week (optional).

Fan of the Week for pages

 

iv) Top Fans by SocialAppsHQ

Page admin can configure so top 5-15 fans are displayed. It is optional to link to fans’ profiles and place a Like Gate to this tab.

Top Fans by SocialAppsHQ

 

To Notify Events and Handle Appointments:

 

#13 Events Calendar

Events Calendar enables admin to create and maintain a list of events related to your brand Page and showcasing them in monthly calendar format to fans. You can set the event name, date, time and link to the contact’s profile Timeline or email. You may set so the calendar is viewable to admin/fans only.

Events Calendar

 

#14 Genbook

Genbook is an appointment scheduling web service for small business. By installing Genbook to your Facebook page, you are allowing potential customers to reach you and gain more leads through confirmed appointments. You do need to register a Genbook account with your email address for 30 days free trial. When fans access your ‘BookNow!’ tab, they will be brought to the appointment page outside your Page:

Genbook

 

To Encourage Invitation to View Your Page:

 

#15 Invitation Tab

Always make sure your fans are aware of this call to action to attract more ‘Likes’ on your Page:

i) Tabmaker Invite

For none-coders, this is an easy way to add an invite tab on managed Pages. Your fans can select who they want to invite to your Page or type their friends’ names in the search box:

Tabmaker Invite

 

ii) Invite Your Friends Button for Pages

This app makes it easy for fans to invite friends because all their friends’ names will be automatically added for invitation after the app is authorized. Of course, they can always choose to ‘invite (friends) one by one’.

Invite Your Friends Button

 

iii) Smart Suggest To Friends – Invite Friends

Smart Suggest allows fans to include an invitation message not more than 255 characters before selecting friends manually.

Smart Suggest To Friends

 

To Create Tabs for Company Blog & Information:

 

#16 RSS for Pages

I have always loved RSS Graffiti for automated blog updates on Pages, but when it comes to creating a blog tab, RSS for Pages is my favorite. The tab consists of post image along with ‘Like’ and ‘Send’ buttons for fans to show their support.

RSS for Pages

 

#17 Extended Info

Not enough space in Info tab to describe your brand? Don’t squeeze everything on your landing tab, use Extended Info to add extra fields on a separate tab instead.

Extended Info for Pages

 

#18 FAQ Tab

Besides an appealing interface with your brand logo/banner, it attaches a form below for fans to reach you if needed.

FAQ tab

 

To Showcase Other Social Media Profiles on Page:

 

#19 Google Plus Tab for Pages

Showcase your Google+ profile at your Page’s sidebar and configure the amount of Google+ updates (5-20) to display on the tab. Insert your Google+ Profile ID in the admin settings and you’re set to go:

Google Plus tab

 

#20 Twitter Tab

I prefer a (free) Twitter tab with customizable settings for brand visibility. This app allows you to insert banner image and provides customizations for the tab’s background, text and link color!

Twitter tab for pages

 

For Your Facebook Page Management:

 

#21 Post Planner

Post Planner lets you schedule your wall posts (text, links, images, videos etc) without leaving Facebook. This app is free for profile Timeline but costs $4.95/month to post on Pages (and Groups). Anyhow, it offers a 30-days trial for you to test it out.

Post Planner

 

#22 Static HTML:iframe tabs

Not enough iframe tabs on your Page? Now you can add up to 12 iframe tabs per page with Static HTML, find out where to get them.

 

#23 Selective Tweets

Don’t flood your Facebook page with Twitter stream. Use Selective Tweets to share info that matters to your page fans. When you post a full URL in your tweet that ends with #fb, it will appear as how you normally post a link on Facebook. Not to mention you will get a link below to be redirected to your twitter account for fans to follow.

Selective Tweets for pages

Selective Tweets

 

Not enough Facebook applications for your Page? Get 14 more app suggestions here.

 

Now Is Your Turn…

 

Do you have other facebook page applications to suggest? Which app do you think has the biggest potential to improve fans engagement on Pages? Kindly share in your comment.

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ChingYa

Ching Ya

Social media enthusiast, Blogger, Freelancer (writing and Facebook customization). Hope to build a network of info-sharing, discussions and friendship.
See Full Profile >

Comments

I never realized Facebook could do so much.

I only landed her looking for a QR code! Talk about expanding my sphere of ideas.

Thanks for all the work creating such a post. It looks like I can go far beyone a QR code for couponing specials for Facebook followers.

Mark

Glad to know you find the post useful, Mark. Some of these apps can be quite handy if used correctly. Feel free to experiment. Wish you all the success in managing your Page in 2012! Appreciate your comment.

Wow! I didn't realize a lot of these existed. Most of these I can start implementing now and a lot of the others can find a reason to implement them. LOVE these suggestions! Extremely useful, thank you!

Hi Morgan, thank you so much for liking the post. Be sure to let me know if these apps helped to improve your fans engagement. Have a great year ahead!

Hey ChingYa!

 

Great post with a collection of worthwhile apps to consider. I wanted to point out one of the top used FREE iFrames for pages apps, which can be used to create a Welcome tab, is Wildfire's iFrames for Pages. You can get your own here: http://iframes.wildfireapp.com

 

Cheers!

Maya

Hi Maya, thank you so much for the suggestion. Wildfire's iframe app is definitely one of my favorites. Actually I had categorized it earlier in my other post (kindly look for #3 in 7 Free iFrame Applications to Create Welcome Tab (Custom Tabs) for Your Facebook Page) I will create a link to that post from #22 when I mentioned static html so readers get to see wildfire iframe app and other suggestions too, thanks so much for the reminder. :)

I do have a quetion though, when I wrote the previous article, I was told that wildfire iframe app may be charged in the future, is it true or it will remain free for good? Let me know and if it's not true, I will correct the info. Thanks!

Excellent article!  Thanks for sharing!  I just spent a good hour trying a whole bunch of these out on our Facebook Page.  I'm researching apps for Band pages right now.  (As on rock bands).  Any suggestions?

Hi Tina, you may like to have a look at Band Profile You can customize and add songs to your page, here's an example of it. Let me know if that's what you're looking for? Thanks. 

ChingYa - this page should be bookmarked by every serious marketer ! Excellent resource.

 

Now, do you also have any good resource to run contests on FB as well ?

Hi Sandy, thank you so much for finding the post useful. For Facebook contests, I would recommend to use a third party app like Wildfire, I haven't run any contest on my page yet but have heard good things about them. Maybe you could have a look and see if they fit your requirement.

Awesome article, this is super helpful

Appreciate your comment, Jason. Thanks!

Hello ChingYa!

 

Great collection of available options as we head into 2012!

 

I've found great results with the ContactMe form, Booshaka, and a few others.  The Events Calendar is nice, and I have it installed now, but the options are not customized enough.  I am hoping they'll improve a little this coming year.

 

Some I can't wait to dive in and try: Friend Card, PDF, and Invite Friends.

 

As always, top-notch work.  Thanks for sharing! :)

 

~Keri

Hi Keri, so great to see you here. Yes, I would like to see more customization options for Events Calender too, or better, the combination of logo+events+appointment settings altogether. :) Hope you'll enjoy trying out other apps, let me know how they performed on your Page. Thank you so much for the comment!

Some excellent apps here and some that are completely new to me, so now I'll have to check them out :). 

Another great app for your Fan Page is MyWebees (disclaimer: I work with them, but they are still awesome :)). MyWebees enables you to add your entire website to your Facebook page as a new tab - there's no code or design involved at all, so it literally takes two clicks to do the whole thing. Then there's networking with other businesses, adding maps and voice messages to your website, and a whole lot more, so it's well worth checking out :)

 

Thank you Avi for the suggestion! I haven't heard about MyWebees and definitely will check it out.

Thanks for this post...There were so many Facebook apps that I had yet not come across. Looking forward to testing some of these out. 

You're welcome OnQMarketing, hope you'll find some useful apps for your Page. Appreciate the comment.

Hi ChingYa,

 

It was great to read this post! I would recommend Antavo, a promotion app builder for Facebook and your website! You can make Sweepstakes, giveaways, coupons and group offers. Check out our FB Page!

Thank you for the suggestion, have yet heard about Antavo. Will definitely check it out.

Fantastic post. I found this tool which helped me build any type of Facebook Apps for web and mobile without coding!                  http://blog.caspio.com/integration/create-a-custom-facebook-application-for-your-business/

What would you all suggest for a Facebook poll app?  I can't find one that I really like, I need one with images attached to the options.

Thank you!

Hi Julie, personally I prefer Facebook Questions app when it comes to 'Poll'. As for adding images to the poll, I haven't get to find a third party app that does that, but I prefer to upload images directly on Facebook Page and ask fans to engage on them - easier and also, great to improve Edgerank when the fans decided to share the pic with their network.

Thanks so much for your careful and useful writing.

Picked up a lot of new ideas from your article. Have a question that I was wondering if you could help with. Recently the FBShare button I was using on my website stopped working. It allowed me to pick whether I shared an item on my website to my wall or to my business page I created.

Is there another social share plugin that will allow this? Every one I've downloaded ownly lets me post it to my wall and wont even let me use it when Im logged in as the business page admin.

Hi Daniel, I haven't get to try many apps for Facebook 'Share' yet, but the one I'm using on my blog is 'Sharebar'. What it does is that you can customize the social-sharing buttons of your choice and Facebook 'Share' is one of the buttons I included. You can test-Sharing the post and see if it allows you to select between profile and your managed page, so far it worked for me:
http://www.wchingya.com/2012/07/optimize-facebook-page-visibility (notice the app is floating at the left while you scrolling down the post).

Hi ChingYa!

Thanks for this article! I have a question about it, is the Scribd app still available because it is not working properly and it seems that it is now a paying App...? 

I am looking for an App to upload PDFs (monthly newsletters) to my fan page, so the fans can directly access and read them via a Tab n the Fan page but I can't find anything! It seems all the advices people give is to upload the pdfs on an external site and then post the link on the Facebook wall...The PDF App is not working and if it only displays 1 at a time it is not good enough. FileShare doesn't display the pdfs directly (fans will need to upload them) and you say it can only save 5 so not ideal either...

Do you know of anything else?

Thanks in advance ;-)

L. C.

 

Hey all,

I would like to highlight a cool tool for building and publishing Facebook apps, it's called iFrapp. This is a new approach to building apps, without using templates. You have the freedom to create the app you want - you either upload your designs or use a plain backgruond, then you "tag" different types of functionality on the design - turning your design into an app. Very easy to use and affordable. Check out http://ifrapp.com and watch the screencast: http://www.youtube.com/watch?v=KDFzLz2Ga4g

Thanks! 

I am using iFrame Apps to personalize my fanpages and it works really well (https://www.facebook.com/iframe.apps?ref=ts&fref=ts)XS

I love what you guys are up too. Such clever work and exposure! Keep up the very good works guys I’ve incorporated you guys to my own blogroll.

That's a great selection of Facebook apps for businesses. However, I would really recommend Facebook Apps from appsmav.com There is a selection of apps for a lot of business verticals. Real Estate, Online Retailers, Photo Contests, Sweepstakes and more. 

Ritika
sales@appsmav.com

Great collections. Very interesting and informative post. This is truly a fantastic post. You have added lot of information in your blog. Thanks for sharing this valuable information.