25 Awesome Content Marketing Tools To Use In 2014 [INFOGRAPHIC]

25 Awesome Content Marketing Tools To Use In 2014 [infographic]
Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. But Jumpstarting your content marketing efforts can be an uphill battle if you don't have the right set of tools in place to get the job done. So it's time to think like a journalist and a marketer to offer your audiences content that is both useful and entertaining, similar to the value a publication brings to its readers. The Social Media Strategies Summit team has gathered stand-out examples of five tools across five categories of content marketing including, content curation, content creation, finding writers, content promotion, as well as content marketing analytics and tracking. This is not a comprehensive list, simply 25 tools that you can use to augment your brand's content marketing strategy.
25 Outstanding Content Marketing Tools For Brands To Use In 2014 - infographic

25 Outstanding Content Marketing Tools For Brand - infographic

Curation - These tools help in the process of discovering and gathering a range of web content related to a particular topic, then displaying it in a meaningful and easily digestible format.
  • list.ly
  • storify.com
  • curata.com
  • magnify.net
  • aboutecho.com

Creation - These tools are most useful in helping you visualize digital content without outsourcing to designers.
  • knowledgevision.com
  • corp.lingospot.com
  • visual.ly
  • prezi.com
  • issuu.com

Finding content writers - In order to create great content for your brand, you have to have someone do the work. These tools help you find writers and possibly designers to create all that great content you have in mind.
  • scripted.com
  • contently.com
  • skyword.com
  • zerys.com
  • writeraccess.com

Content promotion and distribution - Having great content isn't enough if it's not distributed to a wide or target audience. These tools aid in making sure your content is seen and clicked.
  • bufferapp.com
  • outbrain.com
  • contentblvd.com
  • gravity.com
  • onespot.com

Marketing analytics and tracking - Once content has been distributed across platforms, use these tools to track engagement and analyze effectiveness.
  • webtrends.com
  • act-on.com
  • marketo.com
  • genuis.com
  • pardot.com
image by: outbrain

Join The Conversation

  • Jun 10 Posted 2 years ago l.parba

    Excellent list of the content curation tools and it is very specified and i like it from the curation, creation,curators and promotion this article seems very helpful to us being new in content curation world. wow great tools . and also i want to share something that i actualy used lately and i find it very helpful to me as new in content curation this is FeedCurator a total package of content curation, content creation and a rss publisher . so take a look this guys and hopefully you could find it very helpful too as i did . thanks for the great list of content curation tools . i super like it . thanks ..

  • Jan 6 Posted 2 years ago cemdev

    Irfan, really like the format of this.

    If you do a follow up for small business - have a look at getspokal.com/how-it-works

    It's a fully featured inbound marketing platform that integrates fully with WordPress. From keyword research, to tracking, to lead scoring, social media sharing (automated & drag & drop calendar) to content creation tools and even content curation through Feedly. Works with a ton of different providers (like Mailchimp, ActiveCampaign, Buffer, Feedly, Gravity Forms, Moz, SEMRush, AuthorityLabs and more) to be an inbound Hub for small businesses. 





  • Irfan Ahmad's picture
    Dec 30 Posted 2 years ago Irfan Ahmad

    Excellent article Cat Fyson, Tweeted it too.

  • Irfan Ahmad's picture
    Dec 30 Posted 2 years ago Irfan Ahmad

    Glad you found it helpful Ajay.

  • Cat Fyson's picture
    Dec 30 Posted 2 years ago Cat Fyson

    Hi Irfan,

    Some great looking tools here - I'm a big advocate of Buffer, and Storify is great too. There are a few tools that I think are missing though, all of which feature in my latest blog post if you fancy a look. http://www.koozai.com/blog/search-marketing/free-tools-boost-content-marketing-planning-distribution/

  • Ajay Prasad's picture
    Dec 30 Posted 2 years ago Ajay Prasad

    Yes content marketing is very important for the small business. Thank you so much for giving 25 tools to write good content for the business. All tools are very useful for us.

  • Irfan Ahmad's picture
    Dec 30 Posted 2 years ago Irfan Ahmad

    Thanks Ben for your comment, I didn't use oktopost but will have to review it.

  • Irfan Ahmad's picture
    Dec 30 Posted 2 years ago Irfan Ahmad

    Natalie my most favorite tools is Google Analytics, but from this list I'll choose Web Trends.

  • Ben Green's picture
    Dec 29 Posted 2 years ago Ben Green

    Nice list Irfan, would love to hear your thoguts on oktopost.

  • NatalieDOBrien's picture
    Dec 29 Posted 2 years ago NatalieDOBrien

    Irfan - Loved this, thanks for posting. If you had to choose one, what would be your favorite analytics/tracking tool for a small business on a limited budget? Thanks!

  • Irfan Ahmad's picture
    Dec 29 Posted 2 years ago Irfan Ahmad

    Thanks for your comment John, as mentioned above, this is not a comprehensive list (in no particular ranking order) just 25 tools that brands can use to augment their content strategy. That's why this list missed many tools.

  • John Phanchalad's picture
    Dec 29 Posted 2 years ago John Phanchalad

    what's your personal experience with the content writing sites that you recommended?  I see you missed things like textbroker.com off the list but I suppose you did that as you felt your list had some kind of superiority over that service?

    As an avid blogger maintaining 21 active blogs at this time I'd like to see what your thoughts are on the content services you talked about and see if your ranking order reflects your actually thoughts on those services?

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