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25 "P"s of Social and New Media Marketing

You probably heard about the 5 "P"s of Marketing:

  • Product: The products or services offered to your customers/clients.
  • Price: The pricing strategy for the desired profit margin.
  • Place: Distribution --getting your product/service to your target market.
  • Promotion: Communicating with your customers.
  • People: The value of your people and people at large (i.e. influencers)


Now with the New Media the same list has been re-purposed for the social media channels such as twitter, facebook, linkedin, foursquare etc. etc.  Some folks talk about the 3 P's some talk about the 4 P's... 

But if you think about it, Social Media is different; with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?..  Here is the 25 P's of Social Media we can think of:

  • Provide: Something of value...
  • Petition: Demand innovation, make folks, platforms, messages better!
  • Productize:  Yes, new word!  Make your offer easy to understand!
  • Promote: Your product, service, business, events, news (don't overdo).
  • Personalize: Let them see the "real" you.
  • Participate: Interact and engage (your audience)
  • Play: Take it easy, it's not all strategy... :)
  • Pace: Take it easy, don't over do it.  Just don't!
  • Protect: Protect your brand, industry, service, peers
  • Plan: Yes, plan --don't just do it!
  • Propel: Initiate discussions, bring the best out in people.
  • Pamper: Recognize players, collaborate, give credit where credit is due.
  • Partake: Answer questions, participate in discussions/chats.
  • Peer: Do not underestimate players based on their followers, community
  • Penetrate: Cover all aspects
  • Patrol: Entire landspace --correct & clarify statements and behaviors
  • Perform: Do it!  Just do it!
  • Persist: Don't give up!
  • Predict: Think what's next...
  • Pioneer: Don't hold back, try different things (white hat rule though!)
  • Practice: Don't be afraid, practice makes perfect; learnings await you!
  • Propose: Propose ideas, solicit business (humbly), ask for collaboration.
  • Punctuate: Don't be afraid of repeating your point, though not bot-like.
  • Pursue: Follow up; be persistent to engage: to get answers, be heard.
  • Pay Attention: To influencers, trends, competition, customers.

Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant?  The answer is, it is not!  We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?

Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..

Connect with us: Office Divvy on twitter | on facebook


Join The Conversation

  • Nov 7 Posted 5 years ago @AtMediaDesign (not verified)

    Great Post. Wow! We find that one of the important aspect of social media marketing is posting quality back links to your site. If your post become popular you will get back links from many social news websites and that will be benefit for good SEO and page rank. P is for Post! As a small philadelphia based branding agency, we work everyday to build our marketing strategies, especially with social media.  Feel free to read how we use social media and ways to stay interactive online.  


  • Dec 2 Posted 6 years ago Cindy smith (not verified) The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.” is something that holds true in marketing in entertainment and in business relationships. Visit my helpful tutorial based site about braindumps oracle Regards Cindy Smith
  • Aug 6 Posted 6 years ago Brian Hansford (not verified)

    WOW!  I need an extra cup of coffee to keep up with this list.  A fun read for me this Friday morning.  Nice work!


    Brian Hansford



    Redmond, WA

  • Aug 6 Posted 6 years ago Nice job (not verified)
    • Plan: Yes, plan --don't just do it!
    • Perform: Do it!  Just do it!


    Anyone proofread this?

  • Aug 6 Posted 6 years ago Chris Tompkins (not verified)

    You hit the nail on the head here Ky, especially with your biggest P: positivity!

    When you want to share your point-of-view, do it in a productive professional manner.  Remembering that this is a public forum, watch your words.  If you don’t agree, don’t just say that.  Make a case, share your wisdom and experience.  By engaging with others (especially if the person you are interacting with has a large following) you have a prime opportunity to grow your own online visibility.  The point is that you want to build your reputation, not tarnish it.

    Being consistently negative can result in word of your behavior spreading, people will discuss it, you may be ignored and more. The worst part?  Many times you won’t even know it is happening until its too late.
    If someone irritates you, ignore them or remove them as a connection.  This constant refinement will also help you get the most out of your time online.  Sending them a message telling them you don’t like them is not the answer.  And guess what?  Sometimes these “hate mails” get forwarded, shared and discussed.   Again, this activity is something that you won’t know is occurring.

    Now don’t get me wrong, I’m not saying you shouldn’t have your say.  Opinions are crucial in the social media space.  My point is to make your contributions online productive and aligned with your professional acumen.  This will help you build a strong, credible profile and help your business grow.  Being negative and antagonistic isn’t the answer.

    Great article!


  • Aug 3 Posted 6 years ago vicky (not verified)

    I think personality is key to who you are as a person. There are to many people that forget to let their personality shine through

  • Aug 2 Posted 6 years ago Jonny Jelinek (not verified)

    Great list!

    How about a really important double P?

    Power to the People: A fanpage would be nothing without the fans who're participating. :-)

    Greetings from Vienna,
    Jonny Jelinek
    webfeuer - the leading social media marketing agency in austria... well, ok, actually we just started a few months ago, but we will be leading soon, very soon, I know it... ok, at least I hope so ;-)

  • Aug 2 Posted 6 years ago Tracey Warren (not verified)

    How about Peak Interest...

    Oh, how I love alliteration!

  • Aug 2 Posted 6 years ago Erica Holthausen (not verified)

    And don't forget to show your Personality! This ain't no place for dull, dry and dreadful!

  • Aug 1 Posted 6 years ago Patricia Millman (not verified)

    Thanks for article.  P is for Passion. It will come across if you are truly passionate about your subject and will inspire others too.  Guess what I'm passionate about :-)

    Patricia  Perth Australia


    all things lavender.

  • OfficeDivvy's picture
    Aug 1 Posted 6 years ago OfficeDivvy

    I am proud, happy, and humbled today, all at once! 

    Thank you for digging and sharing my blog post.

    Ky Ekinci
    Office Divvy

    PS   : Feel free to share more "P"s as they relate to Social Media engagement and marketing.  
    PPS: We can always use more friends and great minds on facebook

             and you should also connect with us on twitter: @KyEkinci | @OfficeDivvy  

  • Aug 1 Posted 6 years ago Thomas bosilevac (not verified)

    How about POLL your users, customers, website visitors. Dont pretend, analyze ;)

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