May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 8 Posted 2 years ago
Hi pam... It is a Very informative article on content marketing. Thanks for sharing do’s and don’ts to be considered while scripting an article.
Aug 20 Posted 2 years ago
I'm curious what you think about the ability for content marketitng agencies to hit all (or most) of these marks. I know from running my own business that it's hard to keep the throttle high when you have customers to keep happy and bills to pay. Even though we are a content marketing company, it's a struggle to keep our blog and social media channels active.
What's your experience in recommending services to help SMB's create great, enganging, actionable content?
Jul 27 Posted 2 years ago
Sandra, so glad the content & tips helped you. Best of luck to you and your business!
Jun 27 Posted 2 years ago
Hey Pam - Thanks for the awesome post. My favorite sentence: "Becoming a social business is not the same thing as doing social media or being social." This is a concept many strategists, 'social media experts' and young companies struggle to grasp (or are mislead to believe).
As far as leaders in the insustry: Joe Pulizzi (Content Marketing Institute), Joe Chernov (Eloqua), Brian Solis (briansolis.com), Stephanie Tilton (Savvy B2B), Aldath Arbee (Marketing Interactions), and Doug Kessler (Velocity Partners UK) -- are all cutting-edge, insightful and not afriad to push the envelope.
As a knowledgeable content marketer yourself, I'd like to invite you to share your ideas on content marketing in our one 'Content Marketing Forum'. Present are interviews with and articles by leaders such as mentioned above. Shoot me an email if you are interested ([email protected]) and I'll send you the link to check out- look forward to reading more from you.
Jun 22 Posted 2 years ago Thanks for clarifying what content marketing should look like Pam. I've worked with clients to develop a content marketing strategy and I also blog. While I don't consider myself an expert, I appreciate the tips on what I can do to improve my brand.